Connect with us

Fashion

The Lakme Fashion Week Launches Virtual Showroom

Published

on

The Lakme Fashion Week

The Lakme Fashion Week has launched a new initiative known as the Virtual Showroom.  This initiative aims to support different fashion designers. In addition, it also supports the artisans and the whole fashion business which has been hit by the Corona Virus Pandemic. For instance, many designers and artisans have seen a great fall in their business owing to the lockdown. Therefore, as a way to boost business and support them, The Lakme Fashion Week has launched the Virtual Showroom.

In addition, The Lakme Fashion Week also aims to promote the “All About India” initiative. With this, it hopes to bring into the limelight sustainable fashion and localisation in the fashion industry. Above all, it supports the homegrown businesses that work together with local craftsmen to bring out the best of fashion.

What is Virtual Showroom?

Under the idea of Virtual Showroom, The Lakme Fashion Week lets the designers and artisans display their works. For instance, any past, present or future work can be put to display. This will help the designers raise up their sales of the stock that could not be sold due to the lockdown. In addition, since the designers can display future works, they get a market for their upcoming works as well.

View this post on Instagram

Lakmé Fashion week presents the “Virtual Showroom” Ashwath Swaminathan, Head of Innovation at Lakmé quotes, “Under the circumstances, designers will need new ways to reach their buyers and consumers. The virtual showroom is an initiative which can fulfill this need by leveraging technology. The showroom offers many tools to make transacting more transparent and convenient." . Jaspreet Chandok, Head of Lifestyle Businesses, IMG Reliance, states, “With the LFW Virtual Showroom, there’s hope for the fashion world to adapt in new ways that may provide better solutions. We hope that innovations such as these will provide the strength and support our industry is in the need of thereby keeping the Lakmé Fashion Week platform as relevant as it has always been.” . @jaspreetchandok @itsstillash #VirtualShowroom #LakmeFashionWeek #LFW #5DaysOfFashion #coronavirus #pandemic #covid19 #stayhome #staysafe

A post shared by Lakmé Fashion Week (@lakmefashionwk) on

In addition to all this, the best relief is provided by Lakme Fashion Week to the designers by not charging them anything to be a part of this initiative.

The designers can upload their products and pricing. In turn, there will be buyers with pre-approved access to the collections. They will be able to place direct orders to the designers.

View this post on Instagram

Lakmé Fashion Week presents ‘All About India’, an initiative that aims to bring to light, localisation & sustainability while actively supporting homegrown businesses that work collaboratively with craftsmen to bring their designs to life. Italian born #StefanoFunari is known for approaching fashion with an eco-ethical model which focuses on a ‘triple bottom line’ – analyzing its social, environmental and financial impact and its relationship with each other. Through his premium lifestyle brand ‘I was a Sari’, recipient of India's largest Sustainable Fashion Award – Circular Design Challenge, Stefano attempts to upcycle not just pre-loved & owned saris, but also upcycle the lives of numerous women artisans belonging to the underprivileged communities by empowering them to express their creativity. @i_was_a_sari @r.elan.official @unep @uninindia #MakeFashionGood #AllAboutIndia #LakmeFashionWeek #LFW #5DaysOfFashion #LFWWF19 #20YearsOfLFW #Coronavirus #pandemic #covid19 #stayhome #staysafe

A post shared by Lakmé Fashion Week (@lakmefashionwk) on

 

Related: Highlights Of The Lakme Fashion Week 2020 and Lakmé Fashion Week 2019 Highlights.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Fashion

Ranveer Singh Turns 35 Today!

Published

on

Credits- LY
Talking of quirky fashion and not taking the name of Ranveer Singh in the same breath might be almost as good as having a massive folly. His energy, passion and drive is unrivalled in Bollywood, and perhaps even in the world. Everything about him screams larger-than-lifeand his sense of fashion just shines the spotlight on that. He has amassed countless accolades for his acting and out-of-the-world fashion sense. Ever since his Hindi film debut with Band Baaja BaaratOn the 35th birthday of the actor, we want to appreciate and acknowledge a man whose personality and style have influenced countless fashion designers. Mainly, to step up their game when it comes to styling him in a way that suits his quirky personality.
Ranveer Singh is just as comfortable in a kurta and ghaghara as he is in a tank top and jeans. He has been debunking fashion stereotypes with his originality and flamboyance. Perhaps, he is the only man who can still pull off a top hat in this century. Even the more subtle looks of the actor hold in them a bit of pizzazz. Moreover, if it’s a neon light thrown into the mix, or mask, there seems to be nothing the guy can’t pull off.

View this post on Instagram

Saturday Night Fever 🕺🏽

A post shared by Ranveer Singh (@ranveersingh) on

The panache and popularity of the 35-year-old actor has put him on the list of Celebrity 100 of Forbes India since 2012. Ranveer Singh exudes faith no matter what he does or wears. Moreover, to such an extent that he pulled off to the GQ Best Dressed Men ceremony in 2015 wearing a silk robe and fuzzy Sylvester slippers.

View this post on Instagram

Shade Card

A post shared by Ranveer Singh (@ranveersingh) on

Deepika Padukone‘s sister Anisha started early birthday celebrations on social media for brother in-law Ranveer. Addicting an Instagram story as his birthday clock struck at midnight. Anisha, who only occasionally posts on social media about Deepika and Ranveer, posted in her Instagram story a simple and strange birthday wish for Ranveer. Writing: “Janadim ki hardik shubh kamnaye Jijaji
 
Ranveer Singh

(Instagram: Anisha Padukone)

Spreading joy across Katrina Kaif also took to instagram and wished Ranveer on his birthday. With a story written, “Happy, Happy, Happy @ranveersingh… Never stop spreading joy.. it makes the world better.

Ranveer Singh

(Instagram- Katrina Kaif)

Anil Kapoor’s delightful birthday wish for Ranveer is wining the Internet all over! He took to Instagram and shared some throwback pictures of him with Ranveer. Moreover, with a caption, “Happy Birthday Tiger!!!!! @RanveerOfficial To many more years filled with crazy dancing, bear hugs, love & happiness!!! Have the best day! Lots of love! P.S Birthday hai toh kya hua, where is your mask!?”

Moreover, his fan club, Ranveer Ka Fan Club, paid homage in the most honorable way imaginable to their favorite star. They also donated computers to a  school which supports education for disadvantaged children.

Related- deepika turns up the hotness quotient how.

Continue Reading

Fashion

The Existential Crisis Of Fashion Industry

Published

on

The words Covid and crisis are going hand in hand since the past few days. Similarly, the situation has brought an Existential Crisis to Fashion Industry. Read the how and what about it in this post.

The Existential Crisis Of Fashion Industry

What is an Existential Crisis?

It is a phase when an individual questions the purpose, meaning and values of their life. In this case, it is the whole of fashion industry who is facing this crisis. It is not necessarily a negative phase. However, it comes close to depressive disorders and conditions.

Why is there an Existential Crisis In Fashion Industry?

In the pandemic and post pandemic era, a lot of things are being questioned and believes are in process of refining themselves. The essential industries are in demand at the moment and things like fashion are not really the concern right now. Therefore, the priorities of people are changing.

More and more people who are providers of fashion are having a similar complaint. For example, No one wants to buy new clothes or be up to date on the fashion trends while they are locked in their homes. In addition, other major changes in the fashion industry are that the productions have stopped, the shops are not opening, there are no buyers even if you are willing to provide. The overall demand of fashion gone down. 

In conclusion, all of this has brought an existential crisis to the fashion industry.

In addition, talking particularly about India, people here are obsessed with the quality and durability of fabrics. This of course, cannot be known without touching and feeling the fabric. So, there is little substitute for the physical buying and shopping.

Being in Style

All fashion lovers will agree that there are somethings that will never go out of fashion. However, in this industry, most things are those which go out of fashion. There is a specific time for each fashion trend. Just like people don’t go shopping for sweaters and shawls in winter, people may not buy the existing fashion produced after the lockdown is open.

The returns

Rather than gaining nothing, retailers are putting the existing stocks on sale at heavy discounts. Though there are some gains, the losses are a lot more. Therefore, the returns that people are getting against fashion products are too little.

Change in Choices

There is a change in the kinds of apparels that buyers now prefer to have. Purchases in the lounge wear section have increased a lot. On contrary, those mass produced due to high demands are left in the warehouses. Since the sales have gone down and there is a lock- down, brands have reduced advertising or completely stopped it. Therefore, there is a crisis for advertisers as well.

Newer Ways of Promotion

The industry and its stakeholders are coming up with new ways to keep the consumers engages. For instance, check out The Best Of Met Gala Challenge.

In this way, stakeholders are making sure that though fashion consumption has gone down the craze of fashion remains intact.

New Accommodations

The industry to keep its existence intact is accommodating newer things. For instance, coming up with new ideas of sustainable fashion. In addition, most brands are getting in production of masks and safety essentials that are currently the need of the hour.

 

Continue Reading

Entertainment

Here Are 6 Trend-Setting Outfits In Movies

Published

on

By

Outfits & costume can really add weight and charisma to a character. Directors and the studio try really hard to hit the nail regarding costumes. So, here are some trend-setting outfits from movies which everyone mimicked.

 

Harley Quinn, Suicide Squad

Outfits

via- Daily Express

Even though ‘Suicide squad‘ did not succeed with the critic’s consensus, it had one of the most iconic outfits. Also, it won an ‘Oscar’ for ‘Best Makeup and Hairstyling’. With Harley Quinn‘s quirky and fun yet dangerous charm, naturally, people fell in love with her. Women all over the world started to cosplay as her for Halloween parties and Comic-cons.

 

Joker, Suicide Squad

 

 

 

Outfits

via- Metro

Right after Margot Robbie‘s ‘Harley Quinn‘, we have Jared Leto‘s ‘Joker‘. Even though the audience wasn’t a big fan of this portrayal, they really started to like his look. Men and Women BOTH started to cosplay as this joker. But it was usually coupled cosplaying as the Joker and Harley Quinn for Halloween parties.

 

Neo, The Matrix

Outfits

via- CinemaBlend

A revolutionary movie which changed cinema forever. The protagonist ‘Neo‘, played beautifully by Keanu Reeves, was a fan favorite. Everyone instantly wanted be as cool as ‘Neo‘. Even though they couldn’t fly or stop speeding bullets, people wanted look and feel as Neo.

 

Chandni, Chandni

via- India TV News

Sridevi and her exemplary style in Chandni won hearts all over the country. It was her who brought in the love for chiffon sarees and continued the same in Mr. India as well. Chandni was an epic love story of sacrifice which resonated with masses as did Sridevi’s style. After the movie, the demand for chiffon sarees was at the peak and seen around a lot.

Pooh & Pooja, Kabhi Khushi Kabhi Gham

K3G

via- Filmygyan

Pooh’s backless or Pooja’s Sharara, take a pick! K3G, was a classic family drama movie with so many fashion tips. Pooh might just also be the most iconic one in the list. Her dressing sense and her attitude was a perfect match. Also, The traditional heavy Sarees or the Band Gala suit worn by Shah Rukh Khan and Amitabh Bachchan in the movie caught everyone’s eyes.

 

Deepa/Roopa Malik, An Evening in Paris

Outfits

via- Sukanya Verma

Sharmila Tagore’s swimsuit was a huge success after her movie An ‘Evening in Paris’ where she wore a one-piece. Moreover, her Filmfare cover; the first-ever bikini shoot covered, was the talk of the town when it was released. Her bold move then had open gates for women and started a trend that still exists. This might be the most important one in the list.

To read more Fashion Articles, visit – https://littleletterslinked.com/category/fashion/

Continue Reading

Trending