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Shazam For Fashion? Amazon Is Launching Every Girls Dream App

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There is no denying that lives today are over-dependent on technology. In the digital era, when everything is taken care of by apps, no developments take place just as you are reading this!  Amazon wants to become your go-to destination for fashion so it’s investing in technology to make it easier to shop there. Recently, Amazon unveiled StyleSnap, a new AI feature in its app that allows customers to upload a photograph or a screenshot of a fashion look. StyleSnap is basically Shazam for clothes, built into the Amazon mobile app. Amazon will then search its own site for similar items and make suggestions to the customer.

Amazon is launching the Shazam for fashion, which finds clothes you want simply by analysing a photo!

Shazam

 

The technology was launched at re MARS 2019 conference, where worldwide consumer CEO Jeff Wilke said the “simplicity of the customer experience belies the complexity of the technology behind it,” according to The Verge.

Amazon isn’t the first retailer to offer a search feature of this kind. Asos, Wayfair, and Target all have similar tools in place but the technology is still in its early days. StyleSnap will use “computer vision” and “deep learning” to identify apparel pieces in a photo, Amazon said in a statement to the press. This technology is inspired by the working of the human brain. Users are similar with Snapchat providing Shazam for music.

Credits: ShinyShiny

“Neural networks are made up of millions of artificial neurons connected to each other and can be ‘trained’ to detect images of outfits by feeding it a series of images. For example, if we feed a network thousands of images of maxi and accordion skirts, it will eventually be able to tell the difference between the two styles,” it said.

This means it will be able to detect different styles, shapes, and patterns like fit-and-flair dresses or flannel shirts, it said.

Amazon has been working hard to break into the apparel space, rolling out private-label brands and launching Prime Wardrobe, a try-before-you-buy service. Most recently, it launched The Drop, a new fashion shopping experience that offers on-demand products available for purchase for only 30 hours at a time.

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Fashion

Lakmé Fashion Week 2019 Highlights

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Lakmé Fashion Week (LFW) has earned renown as one of India’s most prestigious fashion show that takes place twice a year. It is run through a collaborative effort between cosmetic brand Lakmé and IMG Reliance Ltd. Lakme has made a name for itself in fashion, and entertainment marketing and management. Certainly the fashion show is conceived to allow Indian fashion to gain a foothold in the global fashion scene.

Veteran designer Manish Malhotra on Tuesday opened the Lakme Fashion Week 2019 with the launch of his collection titled Maahrumysha. Bollywood actress Katrina Kaif turned showstopper for the show that opened the week-long fashion event that entered its 20th year. Wearing a dark green, heavily embellished, velvet lehenga and a matching blouse. The actress completed the look with open beach waves and nude makeup.

 

Farhan And Shibani Set Major Couple Goals

Courtesy- Lakme Fashion Week

Yes! They were showstoppers for celebrated designer Payal Singhal. The couple painted the Lakme Fashion Week red as they walked the ramp hand-in-hand. Shibani Dandekar rocked in a pastel-shaded lehenga paired with a matching choli and a chic, fringed shrug thrown over it. Meanwhile, bling earrings and glittery eye make-up added oodles of sheen to the look. Likewise, Farhan Akhtar was equally fashion synchronised in a multi coloured kurtapyjama set, which he conveniently paired with sneakers.

Hardik Pandya On The Ramp 

Courtesy- Navbharat

Hardik Pandya is making the most of his time off as he walks the ramp in the ongoing Lakme Fashion Week. Dressed in a maroon attire, he became the showstopper in the Lakme Fashion Week. He walked along with actor Lisa Haydon for designer Amit Aggarwal. Most importantly, Pandya is certainly enjoying his life outside of cricket, putting his controversial Koffee with Karan episode behind him.

Likewise, actress Pooja Hegde, director Punit Malhotra, Sophie Choudry, designer Surily Goel also arrived at the Day 1 of Lakme Fashion Week 2019. Karisma Kapoor is very good friends with designer Manish Malhotra Therefore, came to attend the designer’s show, which saw the gorgeous Katrina Kaif walk the ramp.

Watch Out For Athiya Shetty 

Lakme

Courtesy- Vogue

Athiya Shetty will turn muse for designer duo Abraham and Thakore at the ongoing the Lakme Fashion Week 2019. The designers will be presenting their latest collection at the fashion gala on theme Sustainable Fashion. Abraham and Thakore are honouring the the ‘kurta’ using the sustainable and environmentally responsible viscose fibre, Lenzing EcoVero. In addition, the duo will launch the fibre ingredient as a part of their collection at the Lakme Fashion Week.

Related article- Kylie Jenner’s Fashionable Birthday Vacay Outfits!

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Kylie Jenner’s Fashionable Birthday Vacay Outfits!

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Kylie Jenner is the youngest and safe to say almost the most famous in her entire family. Just at the age of 22, she’s created a place for herself in the billionaire world. She’s also one celeb whose every move is looked into. Thus, from her car collection to her selfies everything is super lavish. And, one more thing that was super lavish was her birthday vacation. Yes, you heard it right. Kylie just turned 22 and she took a luxurious tour on a 250 million yacht.

Also, she stopped by at every Instagram worthy place for a photograph. Because why not? She’s Kylie Jenner. However, her picture’s weren’t the only thing doing all the talking. What also stole attention was her perfectly curated wardrobe. From corset dresses to bikinis and trendy accessories, she has managed to rock’em all!

Here are all her looks from her vacation:

Kylie started off this tour with this extravagant pink feathered dress with stunning floral 22 in the backdrop. To top it all off, she was sporting this diamond-studded necklace featuring her brand, Kylie Cosmetics’ logo in the front. This was gifted by none other than her boyfriend Travis Scott.

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22 🌻💗✨✨

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Next, she stopped by at Positano. Here she dressed down in a casual white shirt and cinched her waist with the very-trendy Jacquemus mini bag. She topped it off with some trendy bracelets.

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blessed

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After that, she posted a picture of herself in this vibrant and colorful Dior Bikini. Her nails, over-sized hoops, everything was done to perfection.

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#BirthdayTour 🇮🇹

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And here is another picture of her. Pay close attention to her over-sized shades. What do you think of them?

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Summer19🍓🍒🍉

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Kylie then shared an adorable picture of herself and daughter Stormi. They were twinning in this blue dress. It also completely blends with the backdrop.

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amore mio 🦋

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Kylie also shared a super chill picture of herself, sunbathing in this blue bikini.

One of her most fashionable looks we might say! Jenner decided to step out of the  yacht wearing a gorgeous floral dress with a corset. This look gives major vintage vibes.

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Baby we should hit the South of France✨

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We also totally loved her look in this aqua green one piece. The waistband adds the perfect spice to her look.

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Wanderlust 🌏

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In Italy, she decided to go rather chill with this flowy white top and red pants.

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keep moving forward ♥️💫

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Lastly, she was seen wearing this Gucci straw hat with a classic black bikini top. Simple yet hot. Isn’t it?

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don’t ever sleep on yourself 🖤

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Want to see what she wore for her birthday? It was this stunning high-low white feather dress.

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Here’s that “wedding” dress😂

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For other fashion related articles, check out https://littleletterslinked.com/category/fashion/

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Sneak These Coolest Sneakers In This Season!

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Sneakers are the trendiest footwear this season too. And for those spearheading the sneaker revolution in India, this season has jaw-dropping new launches that would make you fall in love with kicks all over again! Nike, Adidas, Puma have shelves filled with the newest and coolest sneakers in the market. Now that summer is almost gone, we can comfortably wear our favourite pairs of sneakers without having to worry about sweaty feet and rashes.

High tops, low tops, streamlined, or chunky; this season there’s a pair for everyone! They’re not just gorgeous but are also technologically engineered for the best fit and performance and available for every budget. From a zillion options for sneakers for women, we’ve handpicked the best of this season. Scroll through to witness the madness.

Nike Joyride NSW Optik

Flawless design, premium materials, and modern detailing; these are undoubtedly one of the best sneakers this season. Its sleek lace-less body makes it easy to wear and convenient to keep on throughout the day. The additional heel height is an added advantage! Available online and in stores near you from August 15, 2019.

sneakers

Credits: sneakernews.com

 

Yeezy Boost 350 V2 

We’ve obviously saved the best for the last–the super gorgeous Yeezy Boosts that have already disappeared into thin air, weeks after its global launch. A few independent dealers and websites might still have a few pieces in stock but the chances of you finding your size are harder than expecting Kanye West to smile.

Credits: fightclub.com

 

Nike Airmax 270 React

A brand new addition to the popular Air Max lineage, these brand new colourful renditions are even better than the previous ones. The unique sculpting and Nike React sole technology makes it an uber-comfy option to wear all day.

sneakers

Credits: highsnobiety

 

Puma CELL Stellar Women’s Trainers

Marketed by our beloved supermodel Cara Delevinge, these sneakers have received rave reviews from customers. This new version tilts more towards streetwear and less towards sports. We’re digging the futuristic look but kinda not amused by its aesthetic similarity with quite a few existing kicks in the market.

Credits: au.puma.com

 

Adidas Originals Ozweego

This pair is a kicka*s mix of the 90s retro aesthetic mixed with modern elements. The impeccable design comes in soft mesh, suede, and smooth TPU (Thermoplastic polyurethane). The streamlined body combined with chunky heel height gives the shoes a dynamic look. These drop online super soon. Releases on August 8, 2019.

Credits: stormfashion.uk

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