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Shazam For Fashion? Amazon Is Launching Every Girls Dream App



There is no denying that lives today are over-dependent on technology. In the digital era, when everything is taken care of by apps, no developments take place just as you are reading this!  Amazon wants to become your go-to destination for fashion so it’s investing in technology to make it easier to shop there. Recently, Amazon unveiled StyleSnap, a new AI feature in its app that allows customers to upload a photograph or a screenshot of a fashion look. StyleSnap is basically Shazam for clothes, built into the Amazon mobile app. Amazon will then search its own site for similar items and make suggestions to the customer.

Amazon is launching the Shazam for fashion, which finds clothes you want simply by analysing a photo!



The technology was launched at re MARS 2019 conference, where worldwide consumer CEO Jeff Wilke said the “simplicity of the customer experience belies the complexity of the technology behind it,” according to The Verge.

Amazon isn’t the first retailer to offer a search feature of this kind. Asos, Wayfair, and Target all have similar tools in place but the technology is still in its early days. StyleSnap will use “computer vision” and “deep learning” to identify apparel pieces in a photo, Amazon said in a statement to the press. This technology is inspired by the working of the human brain. Users are similar with Snapchat providing Shazam for music.

Credits: ShinyShiny

“Neural networks are made up of millions of artificial neurons connected to each other and can be ‘trained’ to detect images of outfits by feeding it a series of images. For example, if we feed a network thousands of images of maxi and accordion skirts, it will eventually be able to tell the difference between the two styles,” it said.

This means it will be able to detect different styles, shapes, and patterns like fit-and-flair dresses or flannel shirts, it said.

Amazon has been working hard to break into the apparel space, rolling out private-label brands and launching Prime Wardrobe, a try-before-you-buy service. Most recently, it launched The Drop, a new fashion shopping experience that offers on-demand products available for purchase for only 30 hours at a time.

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Kalki Is Falunting Her Baby Bump In The Sassiest Way!




We all know that Kalki Koechlin is pregnant with her first child. She announced her pregnancy on Instagram and how she felt like it was the right thing to do. Kalki has also always been so bold in every decision she makes. And it seems that she’s super proud of her decision to be a mother despite not being married.

When it comes to fashion too, Kalki stands apart. And even in her pregnancy, she’s been rocking her baby bump in absolute style. We went through her Instagram and found that Kalki is the cutest when it comes to flaunting her baby bump. These photos are proof!

Check Out How Kalki Flaunts Baby Bump Right Here

She shared a super chill snapshot of her needing to put her feet up, literally. In the hashtags, she mentioned how this helps her deal with swellings. But she makes it look easy, isn’t it?

Next up, she shared a super cute picture in this dual tone pink color bikini. With the big bump, she does look pregnant in the real sense.

Kalki also shared a picture of herself during her ‘lounging time’.

In this picture, she’s seen sporting a super trendy co-ordinated bikini set with an overthrow coat by Falguni & Shane Peacock. She looks like an absolute diva.

This too, is a piece by Falguni & Shane Peacock. Even in her pregnancy, she’s absolutely rocking it!

Kalki believes that water has been her favorite friend. We love this bikini set too, especially the dramatic sleeves.

What a happy & chirpy soul she looks in this one! It seems like she’s already enjoying every minute of her motherhood.

Kalki’s been clearly making some bold fashion choices as we can see right here! She’s not shy when it comes to flaunting that baby bump.

And in this shot here, she looks like a total diva! She sported this look for the Tara Sharma Show.

So, don’t you think that Kalki’s been flaunting her baby bump in the cutest yet most her bold avatar? We surely think so.

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Fashion Trends That Are Coming Back In 2020



Fashion trends always works in cycles. Partly because tastes change, and partly because every generation draws on aesthetic inspiration from past generations, fads come and go. 

There are lots of fashions we all bet we’d never see again in stores, but today they are back to prove us wrong and show us just how cute and relevant they can be again. Here are some fashion trends that were too good to be put to rest and are making a comeback today in 2020.


 1. Plaids

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Long live grunge. The iconic early 90s style is making a comeback in bold plaids. Both guys and gals can get into this one, and you get extra points if the plaid is flannel. Apparently the muted and minimalist tones of grays, browns, and taupes are being tossed to the wayside for loud colors and fun prints. For a pattern, plaid has been remarkably successful. It’s one of the most widespread, recognizable and ubiquitous designs in the world, coming in almost every color and shade under the sun. In recent years, however, plaid has had such a strong resurgence that in some places you would be hard-pressed to look around and not see at least one person wearing checked plaid.


2. Wide Leg Pants

We’ve seen them come and go in the past few years, but this season wide-leg pants are here to stay. Whether they hit midcalf, ankle, or floor-length, these roomy pants can be worn anywhere from the office to a night out, and are perfect for the girl who’s so over skinny jeans. Whether flared or just billowy, more generously proportioned legs are on the uptick. Otherwise referred to as palazzo pants, these seriously spacious bottoms have been seen on the streets and runways this spring. Go ahead, try a simple solid-colored pair for a super-polished work look or opt from many other super stylish looks.


3. Choker Necklaces

A choker is a close-fitting necklace worn around the neck. Chokers can be made of a variety of materials, including velvet, plastic, beads, latex, leather, metal, such as silver, gold or platinum etc. Chokers were the de-facto neck accoutrement in the 90s, and everyone wore them. Now they’re making a comeback, though women are still a little slow to jump on the trend. Just about every female pop star sported chokers in the 1900s which added the perfect dose of edginess to the sassy crop-top wearing singers. This accessory is back in stock at all major stores and is bringing the 90s back to life for us all.


4. Ripped Denim

Ripped jeans are denim jeans with tear or rips, often on the knees but possibly in other locations on the pant. They were popular in the late 1980s during the hard rock/heavy metal era and in the 1990s and 2000s during the grunge era. This one makes a comeback every 5-10 years it seems. The humble and everyday denim gets a fashion makeover – patchworked, ruffled, torn and given all sorts of new treatment. In the 80s, every pair of jeans had the knees blown out, and now things are swinging back in that direction. Who doesn’t like a little breeze on your skin when you’re wearing long pants?


5. Round Glasses

A monocle is a type of corrective lens used to correct or enhance the vision in only one eye. It consists of a circular lens, generally with a wire ring around the circumference that can be attached to a string or wire. Circular frames have been creeping back into style slowly but surely for a couple of years now. This trend originated in the 1920s and made a comeback in the 70s largely due to the influence of folks like John Lennon and Janis Joplin. In 2019 we are seeing them again, and it’s a delightful blast from the past.


6. Scrunchies

Tight, elastic hair bands are starting to be swapped out for a softer, more delicate option from the past – scrunchies! Scrunchies are back and seem to be a hit among celebrities and the masses, and for good reason! These hair ties are much better for your hair health than elastic hair bands. They create less friction and breakage on hair and are less likely to leave bends in hair from being tied up. Plus, they’re back in style! It’s a win-win.


7. Psychedelic Florals

Sure, classic and feminine is still cool, but for 2020, the floral print is getting a small makeover. Options will be full of bright, vibrant colors and appear more abstract, giving outfits a groovy little twist. You can’t really go wrong with a floral accent or two in a room. They are beautiful and feminine instead of bold and gaudy.  Additionally, it is youthful and timeless in its elegance. The classic print has again taken center stage this year. It has become ever more modern and elegant, with such cool, vibrant colours. Don’t be afraid to try something new this spring and start wearing the floral print.


8. Exaggerated Collars

Exaggerated and feminine collars, which hark back to another trend of the 1960s and 1970s, are poised to make a major comeback. The trend was on show on the runways of Spring/Summer 2020 Fashion Week this past fall, and the look is already beginning to pop up in street style looks. Every so often, different collar styles are added into the rotation (remember the child-like Peter Pan look of 2010?). This year’s version is long and pointy, and will no doubt give ensembles a little something extra when layered under blazers and sweaters. This is going to the most favorite among the fashion trends for sure.


Hope you enjoyed our article on Fashion trends. Also check out- Best Fashion Designers Of India




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Shraddha Is Keeping It Chic For Street Dancer’s Promotions





We all are well aware that Bollywood’s heartthrobs Varun Dhawan and Shraddha Kapoor are coming together in the movie Street Dancer very soon. The movie is all set to be released on 24th January 2020. It is directed by Remo D’Souza and just like ABCD 2, the actors will be seen shaking their leg in this Hindi-language movie. T-Series banner is also supporting the film.

Since the movie is close to its release, we can see the promotions are set on fire. The beloved Shraddha who is already killing everybody with her looks, acting and dancing, has aced her styling game for the movie promotions of Street Dancer. Bollywood stylist Tanya Ghavri is been seen helping her out throughout with her latest looks.

So, let us check out these chic looks by Shraddha :

We love the blacktop, don’t you?

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This outfit definitely says, ‘Boss Babe!’

This custom made outfit defines the title of the movie.

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Is it a dress or jacket or both? We’ll keep guessing!

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🖤 #StreetDancer3D #24thJan

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Who doesn’t love black and white, eh?

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This pretty little dress with black boots is our favorite look for this round of movie promotions!

Well, we are totally in love with these stylish looks and outfits, aren’t you? Our pretty and chic girl also featured on the Cosmopolitan cover recently and yes, she definitely slew it. Here, have a look at it yourself:

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This was for Cosmo’s Big Beauty issue and who could be a better choice than this beauty?

While Shraddha was last seen in Chhichhore, her next as stated, Street Dancer is a London based dance epic based on the multifarious colors of dance. Apart from Shraddha and Varun, the movie has Prabhu Deva and Nora Fatehi in the lead roles. This combo of great talents definitely sounds like a power-packed box office hit!

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