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Blogs, are most commonly published piece of content, which is generally 450 – 550 word long. A good blog has a tasteful play of words and pictures that keep your readers engaged while simultaneously providing value to both you and your audience.
It is well-proved that companies that publish more blog posts a month get more traffic than those that publish relatively less.
Articles are longer format content piece that are usually between 800-1000 words and feature data-driven conclusions backed by in-depth research. Crisp and concise content helps businesses convert leads into potential clients by educating them or invoking thought leadership. A good article is often broken to several paragraphs, each of which cater to a specific issue.
Eye-catchy and witty website content is also essential to keep your visitors engaged. The use of right keywords, attractive and eye-catchy headlines is an essential part of website content to drive traffic and increase engagement. Content that is rich by appropriate keywords along with being descriptive and intuitive help users and search engines understand what exactly your website is about. Having beautiful visuals with a strong back-end is simply not enough.
White Papers are informative, persuasive long piece of content that educate a prospective customer to understand an issue, solve a problem, or make a decision. The good White Paper is between 5-10 pages.
Press Releases are formal pieces of content, whose main purpose is to get coverage and get noticed by a target audience. A well-written press release could get you a lot more coverage than an advertisement piece.
A high-quality and elaborate product description is what separates a great product from competitors product. You wouldn’t want something you’ve poured your heart and soul into to simply be described by a “solution to all your problems”, would you? A good product description can create an immediate want in the customer.