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Pantone Colour Of 2020 Is Here! Shop Now

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For over 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.. A timeless and enduring blue hue, Pantone colour of 2020 is Classic Blue., absolutely elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.

Imprinted in our psyches as a restful colour, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquillity to the human spirit, offering refuge. Aiding concentration and bringing laser-like clarity, PANTONE 19-4052 Classic Blue re-centres our thoughts. A reflective blue tone, Classic Blue fosters resilience.

Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.

Here’s how you can incorporate it in your wardrobe:

Here is how some of the best style icons wore it and made a statement

Isn’t this Anita Dongre lehenga so dreamy!!

How about twining with your man and make sure to be the best-dressed couple out there!

Not a choli person? Flaunt this stunning cape style lehenga by Ridhi Mehra

This season let your eyes do the talking!

And maybe your nails too!

All that glitters is certainly beautiful!

We love decor pieces that beam in blue!

Re-styling your house or guest room? Take cues from this brilliantly done setup!

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Итак, 💙 Classic Blue 19-4052 💙 – цвет 2020 года по версии Института цвета Pantone . "Вневременный оттенок синего элегантен в своей простоте. Воспринимаемый нами как цвет спокойствия, дает человеческой душе ощущение покоя и умиротворения", – пишет Color Institute Pantone в своём пресс-релизе🔹️ . Казалось бы, ура, поехали за синей краской! 🚀 Но! Хочу напомнить, друзья, что исследовательская работа Pantone направлена в первую очередь на fashion-индустрию и на трендах интерьера сказывается косвенно 🤷🏼‍♀️ . Помните, еще в прошлом году мы радовались оттенку Coral Living 🧡, а в позапрошлом – Ultra Violet 💜… Менять колористику интерьера каждый год в угоду моде, конечно, не дело! . При желании следовать актуальным трендам, можно добавлять модные оттенки в небольших количествах, акцентами, декором 🤗 Идеи есть в подборке для вдохновения 💫 . Если же этот оттенок синего пришёлся Вам по душе и есть желание более глобально применить его в интерьере Вашего дома, имейте в виду, что именно этот оттенок цвета, в больших количествах, вызывает не просто спокойствие, а угнетение нервной системы вплоть до ее расстройств 🤦🏼‍♀️На последнем фото интерьер total blue, можете убедиться… 😵 . Поэтому, применяем, опять же, в разумных количествах, в отдельных зонах! Смотрим подсказки в подборке 🤗 Тогда 🔹️Classic Blue🔹️ сможет радовать глаз и вкус хозяев ☺️ . . Ваш дизайнер интерьеров Ирина Шикина 💫 . +7 916 2626 916 *************************************

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Maybe, you can bring all the freshness with White n Blue!

We clearly can’t get enough!

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Fashion

Now Fashion Is On Wheels Literally In Delhi

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In the last few years, food trucks have blown up across the world as a fresh and innovative way to serve food. Mobile food business owners came up with diverse business concepts, from sushi bar trucks to mobile wood fired pizza. It is a fact that starting a food business is much more inexpensive in a mobile concession truck than starting a restaurant. Now the question we are asking today, is Are fashion trucks on that same path? We think the answer is, Yes!

Fashion trucks are mobile boutiques that have the option to travel from one location to another, opening their business on wheels and selling to customers just like that! Most fashion trucks have a fitting room and some are even equipped with air conditioning.

Reasons Why Fashion Trucks Are Amazing 

1. Cost of the business -The initial investment for a boutique on wheels is about $30,000 to $60,000 versus at least a $100,000 investment in a traditional retail shop.

2. Freedom of choice– Potentially, in these types of trucks, you will be able to sell a variety of clothing, from representing the local designers’ fashions to your organic line of apparel. You can also participate in pop up shops and have other artists and businesses join you.

3. Flexible hours– You can choose your shop hours and maximize your working time during the busiest hours. In a traditional brick-and-mortar location, you must be in the store whether customers are coming in or not.

4. Reaching customers where they are– Participating in special events, you can find and connect with the right crowd of people who are interested in what you are selling. For example, if you sell upcycled clothing, it makes sense to be at an art show, or if you sell trendy clothing, a music festival might be a great spot for you.

 

Stage 3 Is Changing The Norms Of Fashion

New Delhi-based Stage3 is one of the startups trying to get a bite of the sharing economy pie. Launched in October 2016, Stage3 calls itself a “next-generation fashion technology rental and styling platform”. It operates on a rental model and offers designer clothes and accessories for men and women. Going beyond a normal rental model, Stage3 offers free home trials service and personalised styling assistance.

Stage 3 Brings Fashion On Wheels In Delhi

Stage 3, one of India’s fashion-tech platforms is transforming millennial India’s closets by providing affordable access to on-trend, glamorous fashion. Leveraging designers, celebrity stylists and data insights, it has launched ‘Stage3 on Wheels’, a Fashion Mobile.

The vehicle will operate across popular spots in Delhi-NCR to provide an experience that sets the tone for the future of fashion – a dream walk-in closet that allows customers to Touch, See, and Rent their preferred outfits! It’s ‘Fashion on the Go’, as the hop-on-hop-off bus is a one-stop solution to fashion requirements for all occasions, be it a party, wedding or any other social event.

 

In addition to its striking interiors, the bus includes a trial room where customers can preview their look. There could also be a one-on-one styling sessions with Stage3’s expert in-house stylists. The bus can also be booked for private events – taking any bridesmaid’s/groomsmen party, dress-up party or farewell to the next level. Underlining Stage3’s mission to bridge the gap between aspiration and access by promoting the concept of a Conscious Closet, and features collections from both Stage3 and Alaya by Stage 3.

Some Cool Looks You Can Expect From Them

Be it a wedding, party or even a office outing. Stage 3 has all the looks covered. If you are looking what kind of outfits you could hire, Here are some ides.

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Supermom & Actress, @surveenchawla joining the sustainable rental revolution with Stage3.  #trydontbuy #Rheaforstage3 . . . “As celebrities we're very lucky to have stylists around us who make sure we look our best have a new outfit for every occasion. I think Stage3 is a great option to Rent & experiment. I would call this a movement. And I really encourage the idea of renting which enables fashion without commitment." . . . At Stage 3, we respect Surveen’s hustle. We respect people who risk everything to become their own bosses and wish to make a difference. . . Styled By : @rheakapoor Assisted By : @manishamelwani @vani2790 Photographer: @thehouseofpixels Make Up : @tanvismarathe Hair: @mehvish.majithia Jewels: @houseofshikha Look Details : Look 2091, @arbyrheakapoor . Be the First to Rent. #linkinbio

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Related content- Fashion Trends That Are Coming Back In 2020

 

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Fashion

Masaba Gupta Launches Anti-Plastic Clothing Line

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Image Source- DT Next

The clothing line introduced by Masaba Gupta with detachable bags sends out a strong message on #BeatPlasticPollution

Known for her perfect blend of contemporary and novelty work with the traditional design. The very known Masaba Gupta is out here with a unique collection of designs. Under the clothing line of ‘I WILL CLEAR OUT PLASTIC’, she’s clearly providing a social statement through fashion. The collection is aimed to curtail single-use plastic, in collaboration with UNEP India and Ogilvy India.

VISION

In her interview with IANS, she mentions how easily one can communicate through fashion. It is followed and understood by such large groups of people and how easy it is to incorporate it into the daily lives. It is not only a sustainable method, but also a fun concept, and engaging at the same time. She also shares her experience of working for this idea.

UNEP India has been a major catalyst in India’s campaign against single-use plastic. Mostly, ever since #BeatPlasticPollution was launched on World Environment Day 2018 in partnership with the Ministry of Environment, Forest and Climate Change.

This creative work of Masaba Gupta is aspired to decrease the use of plastic bags in an eccentric way!  As every garment is accompanied by an exclusive set of accessories. Here, each garment has, as an exclusive accessory, a detachable reusable bag that is a fashion statement by itself. It also acts as one of the fashion statements. She also mentions how the fashion industry is always linked to produce global wastage. Also, how it is time to change this by using fashion, as a tool for empowerment.

Masaba Gupta

However, the collection will be available in all The House of Masaba stores and will start from Rs 6000. This initiative is clearly targeting the metros, who can afford this price range. But Gupta seems pretty confident that this initiative will pick up to become a trend very soon!

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Glimpse Of Sara’s Stylish Avatar In Love Aaj Kal 2

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Sara Ali Khan is back at doing what she does best and that is, impressing us with her creativity and happy aura. This time, the credit goes to Imitiaz Ali, for directing her opposite Love Aaj Kal 2, opposite Kartik Aaryan. Just like the name suggests, the film is a sequel to Love Aaj Kal, which was released in 2009, portraying the difference between different decades of lifestyle and how people loved. Sara, is playing a career-focused, fun-loving and ‘aaj’ centric girl, Zoe.

What moved us what her chic wardrobe which definitely represented the youth of today’s era. While the trailer released, every girl had her eyes on the millennial wardrobe worn by Sara Ali Khan in the movie. Crop tops, denim shorts,  oversized tees, and quirky sneakers speak out loud about the style of 2020.

Here are a few behind the scenes posts shared by Sara on the sets of Love Aaj Kal 2 which gives us a glimpse of her trendy wardrobe and styling in the film as Zoe:

Sara

Did you see the off shoulders, hoops, messy buns, half buns, flip flops, ripped jeans, headbands and everything else catching the eye instantly! We also saw her flaunting some of the corporate looks right here in the trailer, certainly, Zoe loves her career.

Yes, you heard it right, not just the wardrobe but Sara is giving us major hairstyle goals as well. The pretty as sunshine headbands, the messed up buns, the cute ponytails, and the corporate tight ties. Zoe is showing us how to do it the right way!

We are extremely excited to visit the theatres near us and watch this fun love story of two different eras. Also, how can we forget? To check out Sara’s style game in the movie and get inspired by her looks. For the guys as well, Kartik is a great motivation with his hoodies, tracks, sneakers and surprise surprise, he is also doing a role in the 90s era. So yes, say hello to high waist jeans and half sleeve shirts once again and Kartik Aaryan is slaying in them!

The movie hits the theatres on the 14th of February, 2020. So, let us get ready to fall in love once again in the old and the new way. That too, on Valentine’s Day!

Let us know what do you think of Zoe’s style in the comments below.

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