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Kay Beauty By Katrina Is Winning Our Hearts

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katrina kaif

A brilliant actor that has set the bar very high, the face of a multitude of brands and an actress with a repertoire of roles are only a few of them. Now, Katrina adds makeup mogul to that winding list with the launch of her own line, aptly named Kay by Katrina. Beauty and Bollywood have been collaborators for decades. Joining the ranks of Kareena Kapoor and Lara Dutta Bhupathi, who have their names on makeup and skincare lines respectively, is Kay by Katrina.

#ItsKayToBeYou

The brand has been launched with the campaign — #ItsKayToBeYou — that aligns with the cause of encouraging women to be themselves without paying heed to societal judgement. “either way it’s okay to be you,” reads the ad copy. It’s interesting how the brand chose the cause-advertising route right from the start of its journey. It would be interesting to see how it carries it forward.

“It is courageous of a brand like Nykaa to launch Kay Beauty and not feature a makeup product in their ad film. Probably one of the few times this has ever been done and takes a great amount of belief, passion and forward-thinking to greenlight a project like that. It’s just a piece about what we feel at Kay Beauty, about being a woman and celebrating being a woman. That authentically who you are in the most beautiful version of yourself. It’s about having fun with makeup, enhancing our natural features and how we look.

Katrina’s Insights 

“As a person, I’m very demanding of myself. Kay Beauty has been created with this same rigour. Asking a very demanding question of how can we get more out of makeup?. The answer that the collection offers is a unique formula of that are long-lasting, glam and cares for your skin,” says Kaif. “Each product is infused with ‘kare’ ingredients so that you can indulge in makeup without any guilt. It was very important that the collection was versatile enough to cater to different skin tones, ages, and emotions. With the range of shades and buildable formulas, every woman can find their look. I’ve taken all the knowledge I’ve gained in my career and put it into these products. I hope that they give you the tools to explore your creativity and celebrate your own unique idea of beauty.”

Kay Beauty

When it comes to Kay Beauty, there’s much more to it that a famous face and celebrity stamp. With a vision of high-performance and long-lasting product, the brand has released a collection of 48 products which include 3 lip ranges, 3 kajal ranges and eyebrow products. If the wide selection wasn’t enough to leave you amazed, Kay Beauty also aligns itself as #MakeupThatKares. The hashtag is enough to tell you to expect products that don’t only look good but work hard while doing so.

Products List

The products come in paper boxes that are covered in the K monogram, which include a cool feature of coloured panels that match the product shade inside. Like the boxes, the products too are covered in matching shades along with the K monogram. It is easy to go unnoticed but can make selecting shades easier even without needing to remove it from the box or physically try it.

Starting the lineup are the MATTEinee Lip Crayons. In crayon-like packaging and 24 shades, these lipsticks give a rich matte finish and luxuriously hydrating formula which is enriched with chamomile and marula oil.

Then there’s the Matte Action Lip Pencils in 12 unique shades which offer precise lines and pigmented colouring.

The Kay Beauty MaeStrobe Lip Topper by Katrina is the most unique pick from the lip offerings in the collection. The shades vary from light to dark. Many of them have a high shimmer gold liquid that can be worn over a lip product to add a bit of shine. They are all priced at Rs 699.

Now moving on to the eyes. The eye makeup enthusiasts will be pleased to know that 2 Kajals will be part of the collection. The KohlStar 24 Hour Kajal and Ink Artist Gel Kajal promises an intense black colour that resists smudging. Additionally, they are enriched with ceramide and chamomile to soothe the eyes.

Related Article- Katrina Kaif’s Insta Feed Gives Major Vacation Goals

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Highlights Of The Lakme Fashion Week 2020

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Lakme Fashion week

Fashion has been one of the most luring industries of all time, and this industry keeps getting better every day. Recently, the world of fashion had a major event which saw many of the enticing fashion outfits along with the trailblazing designers. This was the Lakme Fashion Week of the year 2020.

The five-day gala festival which started from the 11th of February this year saw some of the amazing talents of the Fashion industry. This year marked the 20th anniversary of the Fashion Week, and in order to celebrate the same, Lakme hosted the works of the Gen Next designers. This programme launched back in 2006,  has helped many of the designers to help build their brands. 

 

Some of the other highlights

Of all the highly talented fashion designers, Malai won the Circular Design Challenge. The Circular challenge is a ‘Fashion for the Earth’ initiative which leads to fashion from waste. Designers made designs from waste materials such as discarded textiles, plastic scraps, etc. Moreover, after her win, Malai says, “I’m looking forward to implementing all the plans I created over the past two years.”

 

Fashion Designers

The show also saw some of the top notched fashion designers’ outfit creations such as those of Ritu Kumar, Ashdeen and others. Ritu’s design along with her key signature of clothes has always been inspiring and was also presented in the show.  Her clothes have an ethenic syle on modern dresses.

 

Bollywood Stars

The Lakme Fashion Week saw some of the Bollywood Celebs such as Kareena Kapoor, Malavika Mohanan, Amarya Dastur and others.

These were a few images of the Lakme Fashion Show of this year, for it is quite impossible to showcase all the posts of the five days. Thus check out the latest posts in the insta handles and wait for the next arrival.

For highlights of the Lakme Fashion Week of the previous year, click here.

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Top Secrets Of Stylish Women No One Talks About

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There is a distinct difference between fashion and style. While fashion trends tend to come and go quickly, style is something that is enduring.

Anyone can be stylish with a bit of planning, in fact that’s probably the biggest secret of all. Looking stylish isn’t really as effortless as it might appear, it has been planned for. Finding what works for you and makes you feel comfortable ensuring that clothes fit well – and shopping strategically to put together a quality mix and match wardrobe can ensure you’re always stylish too.

 

1. They Have Good Daily Habits

They keep their closets organized, with clothing hung nicely on good hangers. This keeps their clothing in good condition and helps them to be able to clearly see what they have for quick, appropriate outfit decisions. They plan outfits the night before. When you do this, you physically lay eyes on the clothing you have in mind and can see if it needs laundering, steaming or mending. Last minute scrambles are often the death of style.

 

2. They Focus On Fit

If clothing fits a person well, they can look good in almost anything. The most stylish women find a master tailor to ensure that their clothing fits properly. This helps to give a polished appearance and is a big part of that effortless look. This means avoiding overly loose and sloppy looks, or equally, clothing that is too tight. Even basic items such as your jeans can look stylish when fitted properly. Stylish women come in all shapes and sizes, the important thing is that they always wear clothing that fits well and that suits them.

 

3. Follow Trend Or Make Trend

When people deem themselves voguish they have a choice to make. They create the most lavish trends out of experiments or follow the different trends from what they see and keep up with them. They dress for themselves. They don’t want to impress anyone with their style, they just love fashion for the sake of fashion. They dress to feel comfortable and confident. They are not slaves to fashion, they dress to have fun. And if there is a trend they don’t like they simply don’t follow it, no matter if it gets the attention of all the magazines.

 

4. They Find A Comfortable Outfit Formula

Stylish women tend to develop “signature” looks that work for them repeatedly and in any situation. For example, it might be that jeans and blazer that work incredibly well together, or that quality coat that lifts every outfit. You’ll often find that stylish people don’t necessarily have huge closets of clothing – they ensure that their purchases make sense and that they have high-quality staples. It’s about knowing that they can mix and match everything in their wardrobe to coordinate an outfit for any occasion.

 

5. They keep accessories to a minimum

Accessories can really make a simple outfit pop, but the style secret is not to go overboard. Too many accessories can weigh down an outfit and result in it looking more tacky than stylish. Adopting a -less is more approach works. In fact, sometimes just one key accessory can be enough to make an outfit pop and give some more interest. One technique is known as “spotlighting,” where the outfit is kept simple yet stylish, while an accessory is used as a statement piece. For example, you might have a neutral outfit with a brightly colored hat or purse.

 

6. They Shop Strategically

Impulse buys are often stylish wardrobe killers. Closets easily end up packed with bargains bought in the moment, making it difficult to stay organized or coordinate outfits quickly. Stylish women shop strategically as much as possible. They wait to get quality pieces that work with other items they already have. This is a great way to develop a reliable wardrobe and avoid contributing too much to the waste clothing issue plaguing America’s landfills.

 

7. They Don’t Just Copy And Paste

 

Street style is a great source of inspiration, but just because a celebrity is wearing something it doesn’t mean that we all have to, or that it would suit us all. Truly stylish women might get inspired by others, but don’t simply copy whatever they wear. A classic style is always a winning choice. While some trends might be a bit too much or may result in ‘trying too hard’, these women know how to rock the classics the most stylish way.

 

 

Related content- Alaya F & Her Fashion Choices- Sneak Peak!

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Kiara Advani Is Acing The Wedding Style Game

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Kiara advani

Kiara Advani is stealing all the limelight with her wedding style. This Bollywood diva is definitely acing the ethnic wear game with her Indian attire while attending the super grand wedding functions of her friends and family. Beautiful lehengas and lavish jewelry are what her style has been!

Now, let us have a look at some of the favorite looks:

The Pastel Look

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What can be better than a pastel lehenga for a cinderella moment, especially for your best friend’s wedding? Kiara looks like a dream in this Indian attire designed by Bollywood fashion designer, Manish Malhotra.

The Royal Reception Look

Another fab Manish Malhotra design was adorned by Kiara for her friend’s wedding function, a royal reception. Keeping her hair neat and jewels on place, this look is the perfect look for a subtle yet glamorous look for a reception.

The Day Wedding Look

An easy-breezy outfit, that too embellished, well that is a dream come true and that is why Kiara looks no less than a dream in this beautiful blue lehenga for her friend’s wedding. Completing the look with a pair of comfortable juttis, a potli bag and of course, the gorgeous glares.

The Enticing Engagement Look

This Arpita Mehta design is a luxurious one that is apt for a dreamy engagement ceremony of your friends or family members. What sets it apart is that the choli is replaced with a long jacket, complemented with a slim chiffon dupatta.

The Cocktail/ Mehendi Look

These two special looks by Papa Dont Preach By Shubhika can be used for a cocktail or mehendi look as per the timing and preference. The best part about both of these outfits is that they come with a belt which adds a twist of fusion to these outfits.

Well, the Good Newwz star, Kiara Advani definitely won our hearts with her wedding style. Now, it is quite evident that we have enough inspiration for the next wedding in line. No more wandering in the heat any more for your shopping for your best friend’s wedding as Kiara and her team of stylists and designers are here for you! Not just the clothing game, we can also pick makeup inspiration from this Bollywood diva for a subtle and minimalistic look.

Let us know in the comments below which look is your favorite.

For more such news, visit here.

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