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Kay Beauty By Katrina Is Winning Our Hearts



katrina kaif

A brilliant actor that has set the bar very high, the face of a multitude of brands and an actress with a repertoire of roles are only a few of them. Now, Katrina adds makeup mogul to that winding list with the launch of her own line, aptly named Kay by Katrina. Beauty and Bollywood have been collaborators for decades. Joining the ranks of Kareena Kapoor and Lara Dutta Bhupathi, who have their names on makeup and skincare lines respectively, is Kay by Katrina.


The brand has been launched with the campaign — #ItsKayToBeYou — that aligns with the cause of encouraging women to be themselves without paying heed to societal judgement. “either way it’s okay to be you,” reads the ad copy. It’s interesting how the brand chose the cause-advertising route right from the start of its journey. It would be interesting to see how it carries it forward.

“It is courageous of a brand like Nykaa to launch Kay Beauty and not feature a makeup product in their ad film. Probably one of the few times this has ever been done and takes a great amount of belief, passion and forward-thinking to greenlight a project like that. It’s just a piece about what we feel at Kay Beauty, about being a woman and celebrating being a woman. That authentically who you are in the most beautiful version of yourself. It’s about having fun with makeup, enhancing our natural features and how we look.

Katrina’s Insights 

“As a person, I’m very demanding of myself. Kay Beauty has been created with this same rigour. Asking a very demanding question of how can we get more out of makeup?. The answer that the collection offers is a unique formula of that are long-lasting, glam and cares for your skin,” says Kaif. “Each product is infused with ‘kare’ ingredients so that you can indulge in makeup without any guilt. It was very important that the collection was versatile enough to cater to different skin tones, ages, and emotions. With the range of shades and buildable formulas, every woman can find their look. I’ve taken all the knowledge I’ve gained in my career and put it into these products. I hope that they give you the tools to explore your creativity and celebrate your own unique idea of beauty.”

Kay Beauty

When it comes to Kay Beauty, there’s much more to it that a famous face and celebrity stamp. With a vision of high-performance and long-lasting product, the brand has released a collection of 48 products which include 3 lip ranges, 3 kajal ranges and eyebrow products. If the wide selection wasn’t enough to leave you amazed, Kay Beauty also aligns itself as #MakeupThatKares. The hashtag is enough to tell you to expect products that don’t only look good but work hard while doing so.

Products List

The products come in paper boxes that are covered in the K monogram, which include a cool feature of coloured panels that match the product shade inside. Like the boxes, the products too are covered in matching shades along with the K monogram. It is easy to go unnoticed but can make selecting shades easier even without needing to remove it from the box or physically try it.

Starting the lineup are the MATTEinee Lip Crayons. In crayon-like packaging and 24 shades, these lipsticks give a rich matte finish and luxuriously hydrating formula which is enriched with chamomile and marula oil.

Then there’s the Matte Action Lip Pencils in 12 unique shades which offer precise lines and pigmented colouring.

The Kay Beauty MaeStrobe Lip Topper by Katrina is the most unique pick from the lip offerings in the collection. The shades vary from light to dark. Many of them have a high shimmer gold liquid that can be worn over a lip product to add a bit of shine. They are all priced at Rs 699.

Now moving on to the eyes. The eye makeup enthusiasts will be pleased to know that 2 Kajals will be part of the collection. The KohlStar 24 Hour Kajal and Ink Artist Gel Kajal promises an intense black colour that resists smudging. Additionally, they are enriched with ceramide and chamomile to soothe the eyes.

Related Article- Katrina Kaif’s Insta Feed Gives Major Vacation Goals

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Pantone Colour Of 2020 Is Here! Shop Now





For over 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.. A timeless and enduring blue hue, Pantone colour of 2020 is Classic Blue., absolutely elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.

Imprinted in our psyches as a restful colour, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquillity to the human spirit, offering refuge. Aiding concentration and bringing laser-like clarity, PANTONE 19-4052 Classic Blue re-centres our thoughts. A reflective blue tone, Classic Blue fosters resilience.

Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.

Here’s how you can incorporate it in your wardrobe:

Here is how some of the best style icons wore it and made a statement

Isn’t this Anita Dongre lehenga so dreamy!!

How about twining with your man and make sure to be the best-dressed couple out there!

Not a choli person? Flaunt this stunning cape style lehenga by Ridhi Mehra

This season let your eyes do the talking!

And maybe your nails too!

All that glitters is certainly beautiful!

We love decor pieces that beam in blue!

Re-styling your house or guest room? Take cues from this brilliantly done setup!

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Итак, 💙 Classic Blue 19-4052 💙 – цвет 2020 года по версии Института цвета Pantone . "Вневременный оттенок синего элегантен в своей простоте. Воспринимаемый нами как цвет спокойствия, дает человеческой душе ощущение покоя и умиротворения", – пишет Color Institute Pantone в своём пресс-релизе🔹️ . Казалось бы, ура, поехали за синей краской! 🚀 Но! Хочу напомнить, друзья, что исследовательская работа Pantone направлена в первую очередь на fashion-индустрию и на трендах интерьера сказывается косвенно 🤷🏼‍♀️ . Помните, еще в прошлом году мы радовались оттенку Coral Living 🧡, а в позапрошлом – Ultra Violet 💜… Менять колористику интерьера каждый год в угоду моде, конечно, не дело! . При желании следовать актуальным трендам, можно добавлять модные оттенки в небольших количествах, акцентами, декором 🤗 Идеи есть в подборке для вдохновения 💫 . Если же этот оттенок синего пришёлся Вам по душе и есть желание более глобально применить его в интерьере Вашего дома, имейте в виду, что именно этот оттенок цвета, в больших количествах, вызывает не просто спокойствие, а угнетение нервной системы вплоть до ее расстройств 🤦🏼‍♀️На последнем фото интерьер total blue, можете убедиться… 😵 . Поэтому, применяем, опять же, в разумных количествах, в отдельных зонах! Смотрим подсказки в подборке 🤗 Тогда 🔹️Classic Blue🔹️ сможет радовать глаз и вкус хозяев ☺️ . . Ваш дизайнер интерьеров Ирина Шикина 💫 . +7 916 2626 916 *************************************

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Maybe, you can bring all the freshness with White n Blue!

We clearly can’t get enough!

For more such fashion related articles click here.

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7 Celebrity Sunglasses We Want To Steal!




Sunglasses are key essentials when it comes to accessories. They’re not just a statement add-on to any look but they’re also a blessing to shield your peepers from the harsh sun. And let’s be honest, they’re great cover-ups even on a day when you walk around with droopy-hungover eyes. We are not the only one who loves a good pair of shades, we’ve found our tribe of peeps who love rocking this accessory too. When we say tribe, we really mean a fictional tribe of celebs and influencers.

With music festivals and brunches to follow, a stylish pair of sunnies can really help you get major style points and adds so much more personality to your look. Let these 7 celebs prove our point for you.

1. Tara Sutaria‘s Tinted Beauties!

A pair of tinted sunnies look super cool for a day look. Invest in rose-tinted, a cool blue or any color really to make a cool statement for a brunch or a day look.

2. Kareena Kapoor‘s Holiday Bubble Sunnies!

Sunglasses are a must-have on a normal day but when it comes to vacations, there are no two ways about packing a pair of two. A super cute, bubble-shaped pair of sunnies are pretty rad for a holiday look.

3. Ananya Birla‘s Concert Must-Have Sunnies!

How do you up the ante when it comes to a concert look? Add a cool pair of sunnies of course! It’s the perfect pick-me-up your OOTD needs.

4. Sonam Kapoor‘s Boss Babe Vintage Sunglasses!

Vintage round sunnies are fitting for the ultimate #bossbabe look! They’re chic, classic and make a helluva statement.

5. Anushka Sharma‘s Casual Hexagone Sunnies!

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Hola ! 🤩🧚🏻‍♀️☀️

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Hexagone sunglasses are perfect to quirk up any look. Even a simple shirt or a tee could look extra cool with this fun yet versatile pair of sunnies.

6. Malaika Arora‘s Heart-Shaped Sunnies!

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Hey Wat u lookin at ???👀👀👀

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Do we really need to make a case for these cutesy heart-shaped sunglasses? No, right? It’s a sin to not want these. Period.

7. Deepika Padukone‘s Red-Carpet Ready Square Sunglasses!

Want to pull off an off-duty model look? Invest in big statement sunglasses to nail a classic diva look!

Which sunglass style is your favourite? Let us know and for more fashion, related articles check out


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Fashion Resolutions To Swear By In 2020




It’s all about being more adventurous in your fashion choices, not valuing other people’s opinions over your own, and investing in clothing that’s comfortable, well-fitted, and will last for years to come. In 2020, we’re making different kinds of resolution- fashion resolutions. Fashion and style can make a huge difference to how you feel about yourself, so why not make these 10 fashion resolutions, and feel good about actually sticking to your resolutions this year.


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