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It’s A Bikini-Affair!

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A Bikini-Affair

Aeworld.com

The history of bikini or two-piece has been scandalous throughout. It’s been a Bikini-Affair after all! It has always been the choice of the patriarchy to allow or disallow women about what they should wear and not wear. The outrage has existed since forever.

From tight t-shirts and shorts to g-strings, bikinis have come a long wayyy! The first designer to ever design a piece of two was French designer Louis Reard who unveiled a daring two-piece swimsuit at the Piscine Molitor, a popular swimming pool in Paris.

Here’s an evolution of our modern day bikini:

1900s

A Bikini-Affair

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Thirteen years after women are allowed to compete in the Olympics, Carl Janzten introduces a two-piece bathing costume to enhance their performance. It’s really just shorts and a T-shirt but it is tight-fitting enough to cause a bit of a scandal.

1930s and 1940s

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In the early 1940s, the United States government ordered manufacturers to use less fabric for bathing suits, and hence, the two-piece was born.

Swimwear became more liberating in the early 1940s. Bathing suit designers took advantage of the fabric rationing during WWII and the two-piece was born! This wartime variation was worn by the masses including Hollywood film stars like Ava Gardner.

1946

En.wikipedia.org

1946 is a landmark year for bikinis and swimsuits when the Parisian designer Jacques Heim, who worked mostly with furs, debuted the atome—the world’s smallest swimsuit.

1947

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French designer Louis Réard introduces an even smaller swimsuit which is made of just 30 inches of fabric, and he calls it the bikini after ‘Bikini Atoll’, named after the site of the first atomic bomb test. He had to get a nude model to show it off around Paris because apparently no other women was clearly ‘suitable’ for such a shoot.

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Showgirl Micheline Bernardini debuts the suit at a popular swimming pool in the center of Paris. And hence, it became a Bikini-Affair!

In a rather bold marketing ploy, Réard named his creation le bikini, implying it was as momentous an invention as the new bomb.
– Slate

Early 1950s

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A Bikini-Affair

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A Bikini-Affair

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(From top to bottom) Elizabeth Taylor rocks a ruffled ensemble.

Later, Marilyn Monroe helped solidify the bikini as a beach staple in the early 1950s.

In 1957, French actress Brigitte Bardot debuts a bikini at the Cannes Film Festival, cementing her place as the newest “It Girl” and the bikini as the newest must-have swimwear. Bardot’s popularization of the bikini in Europe helped to create a market for it in the U.S.

1960s

A Bikini-Affair

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Raquel Welch wore a fur bikini in One Million Years BC. The rugged, tattered loincloth she wore on the poster ends up becoming more famous than the actual movie and propels her toward a crowning achievement: Playboy‘s Most Desired Woman of the 1970s.

Modern Swimwear

A Bikini-Affair

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It takes more than a string bikini to make a splash these days, but when Demi Moore walked out of the ocean in Charlie’s Angels: Full Throttle, her comeback turned into the year’s favorite topic of conversation. That scene was credited with reviving her career.

Slowly and steadily, bikinis got smaller and smaller, and the G-stringed style made its way from Brazil to the United States. Also, thigh cuts got higher and higher. And hence, a Bikini-Affair became a worldwide phenomenon!

Also read: Pearls: a trend that never fades away

 

(Cringe) singer, French enthusiast, writer, self-motivator, grocery store wanderer (not in that order)

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Fashion

The Existential Crisis Of Fashion Industry

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The words Covid and crisis are going hand in hand since the past few days. Similarly, the situation has brought an Existential Crisis to Fashion Industry. Read the how and what about it in this post.

The Existential Crisis Of Fashion Industry

What is an Existential Crisis?

It is a phase when an individual questions the purpose, meaning and values of their life. In this case, it is the whole of fashion industry who is facing this crisis. It is not necessarily a negative phase. However, it comes close to depressive disorders and conditions.

Why is there an Existential Crisis In Fashion Industry?

In the pandemic and post pandemic era, a lot of things are being questioned and believes are in process of refining themselves. The essential industries are in demand at the moment and things like fashion are not really the concern right now. Therefore, the priorities of people are changing.

More and more people who are providers of fashion are having a similar complaint. For example, No one wants to buy new clothes or be up to date on the fashion trends while they are locked in their homes. In addition, other major changes in the fashion industry are that the productions have stopped, the shops are not opening, there are no buyers even if you are willing to provide. The overall demand of fashion gone down. 

In conclusion, all of this has brought an existential crisis to the fashion industry.

In addition, talking particularly about India, people here are obsessed with the quality and durability of fabrics. This of course, cannot be known without touching and feeling the fabric. So, there is little substitute for the physical buying and shopping.

Being in Style

All fashion lovers will agree that there are somethings that will never go out of fashion. However, in this industry, most things are those which go out of fashion. There is a specific time for each fashion trend. Just like people don’t go shopping for sweaters and shawls in winter, people may not buy the existing fashion produced after the lockdown is open.

The returns

Rather than gaining nothing, retailers are putting the existing stocks on sale at heavy discounts. Though there are some gains, the losses are a lot more. Therefore, the returns that people are getting against fashion products are too little.

Change in Choices

There is a change in the kinds of apparels that buyers now prefer to have. Purchases in the lounge wear section have increased a lot. On contrary, those mass produced due to high demands are left in the warehouses. Since the sales have gone down and there is a lock- down, brands have reduced advertising or completely stopped it. Therefore, there is a crisis for advertisers as well.

Newer Ways of Promotion

The industry and its stakeholders are coming up with new ways to keep the consumers engages. For instance, check out The Best Of Met Gala Challenge.

In this way, stakeholders are making sure that though fashion consumption has gone down the craze of fashion remains intact.

New Accommodations

The industry to keep its existence intact is accommodating newer things. For instance, coming up with new ideas of sustainable fashion. In addition, most brands are getting in production of masks and safety essentials that are currently the need of the hour.

 

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Entertainment

Here Are 6 Trend-Setting Outfits In Movies

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Outfits & costume can really add weight and charisma to a character. Directors and the studio try really hard to hit the nail regarding costumes. So, here are some trend-setting outfits from movies which everyone mimicked.

 

Harley Quinn, Suicide Squad

Outfits

via- Daily Express

Even though ‘Suicide squad‘ did not succeed with the critic’s consensus, it had one of the most iconic outfits. Also, it won an ‘Oscar’ for ‘Best Makeup and Hairstyling’. With Harley Quinn‘s quirky and fun yet dangerous charm, naturally, people fell in love with her. Women all over the world started to cosplay as her for Halloween parties and Comic-cons.

 

Joker, Suicide Squad

 

 

 

Outfits

via- Metro

Right after Margot Robbie‘s ‘Harley Quinn‘, we have Jared Leto‘s ‘Joker‘. Even though the audience wasn’t a big fan of this portrayal, they really started to like his look. Men and Women BOTH started to cosplay as this joker. But it was usually coupled cosplaying as the Joker and Harley Quinn for Halloween parties.

 

Neo, The Matrix

Outfits

via- CinemaBlend

A revolutionary movie which changed cinema forever. The protagonist ‘Neo‘, played beautifully by Keanu Reeves, was a fan favorite. Everyone instantly wanted be as cool as ‘Neo‘. Even though they couldn’t fly or stop speeding bullets, people wanted look and feel as Neo.

 

Chandni, Chandni

via- India TV News

Sridevi and her exemplary style in Chandni won hearts all over the country. It was her who brought in the love for chiffon sarees and continued the same in Mr. India as well. Chandni was an epic love story of sacrifice which resonated with masses as did Sridevi’s style. After the movie, the demand for chiffon sarees was at the peak and seen around a lot.

Pooh & Pooja, Kabhi Khushi Kabhi Gham

K3G

via- Filmygyan

Pooh’s backless or Pooja’s Sharara, take a pick! K3G, was a classic family drama movie with so many fashion tips. Pooh might just also be the most iconic one in the list. Her dressing sense and her attitude was a perfect match. Also, The traditional heavy Sarees or the Band Gala suit worn by Shah Rukh Khan and Amitabh Bachchan in the movie caught everyone’s eyes.

 

Deepa/Roopa Malik, An Evening in Paris

Outfits

via- Sukanya Verma

Sharmila Tagore’s swimsuit was a huge success after her movie An ‘Evening in Paris’ where she wore a one-piece. Moreover, her Filmfare cover; the first-ever bikini shoot covered, was the talk of the town when it was released. Her bold move then had open gates for women and started a trend that still exists. This might be the most important one in the list.

To read more Fashion Articles, visit – https://littleletterslinked.com/category/fashion/

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Fashion

Ingredients To Look For In Your Skin Care Products

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As the market is being flooded by game changing variety of skin care products, it becomes essential for us to make the right choice. Every brand runs on the weight of their natural and anti-chemical nature of ingredients. Are these products truly what they sell to be? Let us find out.

The Clean Beauty Movement has enabled the consumers of skin care to make themselves accustomed to the ingredients in their products. Failure of a thorough research hampers their skin care routines and practices.

When an ingredient enters the bad books of dermatologists and skin care experts, the cosmetic brands use proxy ingredients that are not laboratory tested and start advertising under that ingredient. This rerouting confuses the consumers and hence, they are rendered baffled as they are utterly unaware of the nature of that ingredient.

So when do you know that this particular ingredient in your skin care product is beginning to take a toll on your skin? Before jumping to the conclusions, a thorough reading on these ingredients will help you understand that it’s much more complicated than simply labeling certain categories of ingredients as “bad” and/or “good”.

 

SILICONE

Skin care products

Theskincareedit.com

A lot of beauty products have the tendency to make your skin and your hair smoother, and silicones are one way to achieve this. You’ll find them listed with the suffix “-one or -oxane” on labels (for example: dimethicone, phenyl trimethicone, cyclopentasiloxane, or cyclohexasiloxane).

However they have a bad rap for clogging pores. High molecular weight silicones can have potential issues which is why some people with oily skin types must avoid using them. But regardless of which skincare type you have, they are relatively safe and effective in your products.

 

SULFATES

Skin care products

Theskincareedit.com

Regularly washing your face is at the center of a good skin-care routine. Sulfates are a common ingredient that is used in cleansers to do the job and you’ll spot them on labels as sodium lauryl sulfate, sodium laureth sulfate, or ammonium lauryl sulfate.

The actual problem arises from sulfates’ reputation of being overly drying. They’re fine as long as you rinse them off. Ultimately any surfactant—sulfate or not—can cause irritation to the skin, because the purpose of a cleanser is to remove dirt and oil from the skin or hair surface, and this process is somewhat drying. Hence, sulfates on dry skin is too harsh for a treatment.

 

PRESERVATIVES

Fashionista.com

While preservatives are the most disputed and controversial ingredient in skin care, they’re also the most necessary. Any product with water on the label (and that’s most of them) requires a preservative to keep bacteria and mold from growing in it. Preservatives, thus, protect the product from becoming contaminated.

The benefits of preservatives are: prevents the growth of bacteria, preserves the integrity of the product, stabilizes your skin-care or makeup product ane prevents it from separating. A product sans preservatives should be used with suspicion.

What is the controversy then? The existence of parabens are matters of concern because of its potential to mimic estrogen in the body. Anti-paraben products such as: potassium sorbate, sodium benzoate, phenoxyethanol can make good alternatives.

 

CHEMICAL SUNSCREEN

Health.harvard.edu

We know that wearing sunscreen every day is of utmost importance for healthy skin and to protect the skin from the UV rays of the sun.

However, certain sunscreen filters have come under the microscope that these chemical filters wind in the bloodstream after application. An alternative can be a physical blocker using zinc oxide or titanium dioxide as the active ingredient which are not meant to be absorbed whatsoever.

 

MINERAL OIL

You can see this ingredient listed as mineral oil, petrolatum, liquid paraffin, paraffin oil, or liquid petrolatum. It moisturizes and repairs dry skin. The only issue surrounding it is that it can be heavy or greasy if you use too much.  But both the dermatologists and cosmeticians consider it safe for use in cosmetics.

 

If you made here, also read: Cruelty free makeup brands that you’ll adore

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