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Here Are Some Alternative Brands For ‘Shein’



‘Shein’ was an amazing app that had highly discounted fashionable apparel. Plus the application was extremely convenient to use as well as. Since the ban of ‘Shein’ and 58 0ther Chinese apps, it is now time to shift to other alternative brands. Because shopping isn’t ever going to stop!!! So here is a compilation of some alternative brands to Shein that you might not have been aware of:


Alternative brands

via- Cubber

‘Ajio’ is a multi-branded platform that helps you to get amazing options to choose from. The clothes are stylish and perfectly affordable. So The best thing about Ajio is the collection that you will only get from Indian manufacturers. Also, Apart from a large collection of clothes, Ajio specializes in shoes & accessories too. It is a good site to explore if you are wanting to get exciting things for yourself.



Alternative brands

via- Gongago

‘Dresslily’ is the destination for you if you want to get highly fashionable items and choices at really low prices. They also have the same collection as Shein, most collections out of them are based on vintage wears. Also, Dresslily offers you a discount of about 70% on your first buy from this shop. There are extra coupons, additional offers for the new users. From gothic wears to girly dresses, this site has it all for you.


Max Fashion

via- Times of India

‘Max Fashion’ is so underrated. They offer some pretty good stuff that blends easily with your everyday casual style. Their Indian wear, accessories and denims are to die for. Therefore, if you are looking for pieces to mix and match with the rest of your wardrobe, try it out. Furthermore, it won’t even burn a hole in your pocket.

Alamode By Akanksha


‘Alamode by Akanksha’ curates the most in-vogue fashion from around the world at reasonable prices. They celebrate women. Also, their collection is inspired by international runways, celebrity wardrobe and high street fashion being worn in places like Paris, Milan, New York and London. This brand has a successful page on Instagram and a website too! And honestly, one of the most stylish westerns we have seen, are found here.


via- Limeroad

‘Limeroad’ online fashion marketplace for women is based out of Gurgaon, Haryana. With an endless list of products from ethnic to western styles, it now also has sections for home, living, makeup, kids, menswear and more. According to Wikipedia, the company’s name is inspired by Grand Trunk Road, one of Asia’s longest major roads.


The Label Life

via- The Label Life

Next up, ‘The Label Life’ is a true Indian store offering fashionable lifestyle products at affordable prices. From raw materials to designing and merchandising to marketing, everything is made in India. Also, it’s founded by Preeta Sukhtankar and has celebrities Malaika Arora, Bipasha Basu, and Suzanne Khan as ‘style editors’ and a team with 90% female employees.



via- Craftsvilla

Lastly, is ‘Craftsvilla’. This predominantly ethnic e-commerce portal is the perfect bridge between traditional craftsmanship combined with the modern-day virtual shopping experience. Also, the Indian startup reportedly has over 25,000 artisans and designers selling over 4 million products. Wow!

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Myntra Acquires Deepika Padukone’s ‘All About You’ Fashion Brand



Via Instagram

Myntra Fashions has reportedly acquired a 100 percent stake in ‘All About You’ from Deepika Padukone for an undisclosed sum, in what is one of a series of recent celebrity brand dealings.

Established in 2015 with 50 per cent stake each owned by Padukone and Myntra. All About You has since become a leading women ‘s wear brand on the internet.

All about you

Via Instagram

“Collaborating with Myntra and creating a brand like ‘All About You’ was not only creatively satisfying, it also taught me a lot.” Deepika Padukone explained.

“I wish the brand and the team great success as they embark on a new journey,” she said. As part of the next step, Myntra aims to further popularize the brand by making the collection available to consumers in unexplored Indian markets.

All about you

Via Instagram

“Our relationship has been extremely fruitful with Deepika Padukone and All About You,” said Manohar Kamath, Head of Myntra Fashion Brands.

Via Instagram

Collaboration with Myntra

“Throughout the years, we have succeeded in building a brand that resonates with the modern Indian consumer. Now, as a part of the next growth process, Myntra has now acquired a complete stake in the company,” he said. Myntra has collaborated with many celebrities for different brands. Which includes brands like HRX, co-owned by Exceed Entertainment, Hrithik Roshan, and Myntra. Also, with a brand named, ‘House of Pataudi’ which is co-owned by Myntra and Saif Ali Khan.

All about you

Via Instagram

Coming to the brand, ‘All about you’ is presented by Deepika Padukone to showcase her vision towards western-wear creations. Moreover, at the time of launch, they were done over a nine-month period. Though, in collaboration with the French design agency, Carlin and online fashion portal, Myntra. The designs are refreshingly on the spot, combining the love of the actress for dressing ‘comfortable, romantic, feminine, and enjoyable.’

The idea of ‘All about you’

Her idea was refined on the new definition of fashion. Earlier at the launch, Deepika shared, “For me, fashion means a sense of openness and coziness that can be seen in my designs. These clothes are an extension of my personality, of a multitasking woman in the 18-35 age group.”

All about you

Via Instagram

The latest acquisition comes at a time when Myntra is expanding globally. It has recently forayed into the Middle East and launched brands like Myntra Fashion there. The Bengaluru-based company has partnered with leading regional e-commerce platforms,, and Furthermore, to give millions of fashion-forward shoppers in the region brands of Indian origin. Also, Myntra is looking forward to gathering the unexplored markets in India. Clearly, it is on a mission to expand the business to new heights.

Via Instagram

You can click on the link, to buy some great designs and apparel. The vision and mission of Deepika Padukone is a treat to our eyes and it must top your fashion list as well. Moreover, you’ll find many unique indo-western designs and prints which you’d love to the core.

Also, check out our Fashion portal for new fashion and trend related blogs which you can’t miss!

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This Is How Vidya Balan Promoted Shakuntala Devi



Credits- VOGUE

With the suspension of the coronavirus slowly lifting, life is gradually returning to normal, and every once and a while we even see celebrities making their way around town as they go on errands. Although, how long it has been since we saw our favorite celebrities dolled up as they support their campaigns. Watching Vidya Balan dressed up in the nines for Shakuntala Devi’s promotions was a sight to sore eyes. Moreover, the singular, typical conventional fashion sense of the versatile actor is enviable.

Vidya Balan

Credits- Times ot India

Here are some of her most recent looks of Vidya Balan from Shankuntala Devi’s promotions.

In one of her most recent images, she is seen wearing clothes from the label Nadiya Paar. It is a beautiful handwoven Bhagalpuri sari. The off white sari is full of floral motifs. The actor shared the pictures and said, “This @nadiyapaar saree, hand-woven in Bhagalpur has hand-drawn oleander flower motif printed on gauzy linen. The sari is inspired by the childhood memories of the designers gathering certain flowers to make garlands.”

Before that, she is seen stunning in the Deep Thee mark. An ultimate deep purple chanderi sari. The look is completed with a matching blouse, and her hair is seen tied into a tidy knot.

On July 31, Vidya Balan’s film about ‘Shakuntala Devi’s life and accomplishments is released exclusively on Amazon Prime. It is a comedy-drama biographical film written and directed by Anu Menon. In the film we see Balan embracing the various phases of the life of Shakuntala Devi, making for a brilliant fashion journey.

In one of her promotion looks, she is seen experimenting with the brand name red shibori. Mainly, famous for providing hands-free sari. Also, equipped with a matching blouse, it finishes out with a sleek hairdo.

Tradition over Modern

In another look she is wearing the label, Chanchal-Bringing Art to Life. A gorgeous black and gold tussar sari. Also, it is matching with a sleeveless black blouse and complimenting with a sleek hairdo. “This Classic Black & Golden Tussar Dupion Silk Saree has a lovely ghicha silk pallu crafted by artisans, weavers, and patrons,” she wrote.

Moreover, after her debut in the Indian film industry, Vidya Balan has always been a sare connoisseur. Also, she is an inspiration to many young girls who are ready to leave modern clothes for more traditional Indian sarees and kurtas. Accompanied by her lustrous black hair and classic Indian features, compliment her fashion choices to the degree that it has us all screaming ‘fashion goals!’ She is always a treat to the eyes whenever it comes to her choice of sarees.

Instead of her recent film, Vidya Balan is mostly posting promotional images on her Instagram account. It is a wide array of delicately designed sarees and kurtas offering the perfect mix of modern and traditional. Furthermore, balan is also active in supporting local artisans and designers too. Mostly, to promote a part of India’s rich cultural heritage as an advocate for ‘saree life.’

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Bold Lipstick Shades Worn By Our Stars



B-Town beauties are known for their peculiar fashion experiments. Some trends leave us astounded while others, just become a faux pas. Getting started on Bold lipstick trends, every season brings a new lip colour that becomes the favourite of our celebs. However, several times our celebs become trendsetters and try bold lipstick colours to make a statement. Thinking to try something new, but ended up in getting massively trolled on social media platforms.

Check out some Actresses wearing bold lipstick shades:

Aishwarya Rai Bachchan

Although she is known as the world’s most beautiful woman, she is inspected carefully as well. Majority of the people found this bold-look hilarious but there were people who appreciated it as well. On that day, twitter was flooded with tweets and retweets of trolls.  It was her only who challenged, “You guys can troll me as much as you want…..”. Many of her fans took her challenge seriously and trolled for her look. Many poked fun at Aishwarya’s bold move of purple lips. Many compared her purple lips to ‘kala khatta gola’.




Priyanka Chopra

Priyanka Chopra is often known for her experimental sense of style. Her greyscale lip colour was perfectly matching with her brown skin. Also, her dog was matching with her amazing lip colour. Due to this weird lip shade, she became the favourite target of online trollers. Still the actress continues to entertain us by her flawless looks and an amazing sense of fashion.

Sonam Kapoor


Right when Aishwarya Rai became the butt of ridicule for wearing purple lipstick, Sonam Kapoor stole the limelight by wearing black lipstick. Moreover, introducing it with the brand she endorses! Sonam astounded her fans by wearing black lip colour. The actor has made quite the buzz in B-town due to Nepotism.

Sonam Kapoor in an interview to a leading magazine was quoted saying, “I really want to try black lipstick. Possibly even a beauty line with L’Oréal Paris – and then get them to introduce black lipstick.”


Nia Sharma


Nia Sharma was wearing a Silver shade lip colour in which she looked dazzling. However, the Jamai Raja actress was ripped-apart for choosing this unconventional lip shade. Furthermore, she was compared to Lady Gaga and her lip shade to milk powder while some advised her to choose a better lip colour next time. But surprisingly, the actress took all the criticism in her stride and continued to flaunt her choices on social media with elan.

Amy Jackson



Amy Jackson is one of the bankable stars in the South film industry. Her peaceful aura and exotic attractiveness have brought her deserved popular success, however, this fandom wasn’t enough when she sported yellow lips. She was trolled on the internet. For us, the actress pulled off the funky lip colour with great ease and charm.

Urvashi Rautela



We all know Aishwarya was massively trolled for wearing a purple-blue shade, but that didn’t scare Urvashi.  Urvashi Routela jumped on the bandwagon and sported purple lip shade. She was, of course, trolled for this look just like Aishwarya.

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