Now, there is one thing we know about fashion- it never really stops. This statement was true until a month ago when the Covid-19 pandemic hit all parts of the world and how. Designer houses and brands have been facing an endless amount of erratic supplies, employer issues, disease risks, and so much more! Designer houses in India have also forced their employers into a sabbatical; thus, converting this lockdown into an unpaid one. With Italy taking a massive hit with the virus, designers have seen the hugest ever a shortage of zippers- something that has amusingly paused the industry in an erratic manner. One designer, Amy Smilovic of a New York-based label explained how the upcoming season will see a lot of buttons, hoping it becomes a new trend altogether!
Globally, infant brands and designer houses are facing endless problems and of course, a very unprecedented future. Shipments delayed, materials out of stock, and unwilling staff are just a few of their issues. These brands and designers are dependent on the sales of 1-1 items. Today, with the whole world coming to a standstill, with potential clients only making grocery store runs, not only are these upcoming designers stressed about their livelihood, many huge fashion labels and brands are also stuck in the middle of nowhere.
In the middle of this unexpected chaos caused by the virus, many are now also addressing the issues of being dependent on China for many-a-thing in the fashion world. Gary Wassner, chief executive of Hilldun reportedly said “We’ve been warning of our dependency on China for so long, sacrificing our ability to produce in the US for (a better) price point in China. Nobody listened.”
Furthermore, during 2019, of the 23.2 Trillion Rupees spent on luxury goods globally, 40% were of China-origin. Designers explain of how even if they are to see of a future after the virus, there is an uncertainty of whether the supply chain will come down in balance with the demand chain or not. There is, of course, going to be an impact of the virus on ‘consumer confidence and travel’ and nobody knows for how long this will go on.
COVID-19 caused problems are also being seen in the A++ brands and fashion houses, with Armani cancelling runway shows, and fashion capitals of the world like Italy and Milan going into lockdowns and quarantines. This is a massive loss for luxury brands as they saw sales soar at these very locations. The in-person contact, communication, and exchange came to a very abrupt pause and with curfews executed everywhere, even going digital has not really helped any fashion houses.
Needless to say, the entirety of the Fashion industry suffers and now, it waits for the pandemic to turn around a corner and come to an end.
Ranveer Singh Turns 35 Today!
Spreading joy across Katrina Kaif also took to instagram and wished Ranveer on his birthday. With a story written, “Happy, Happy, Happy @ranveersingh… Never stop spreading joy.. it makes the world better.”
Anil Kapoor’s delightful birthday wish for Ranveer is wining the Internet all over! He took to Instagram and shared some throwback pictures of him with Ranveer. Moreover, with a caption, “Happy Birthday Tiger!!!!! @RanveerOfficial To many more years filled with crazy dancing, bear hugs, love & happiness!!! Have the best day! Lots of love! P.S Birthday hai toh kya hua, where is your mask!?”
Happy Birthday Tiger!!!!! 🐅 @RanveerOfficial
To many more years filled with crazy dancing, bear hugs, love & happiness!!! Have the best day! Lots of love!
P.S Birthday hai toh kya hua, where is your mask!? 😷 pic.twitter.com/w02FycSrZd
— Anil Kapoor (@AnilKapoor) July 6, 2020
Moreover, his fan club, Ranveer Ka Fan Club, paid homage in the most honorable way imaginable to their favorite star. They also donated computers to a school which supports education for disadvantaged children.
The Existential Crisis Of Fashion Industry
The words Covid and crisis are going hand in hand since the past few days. Similarly, the situation has brought an Existential Crisis to Fashion Industry. Read the how and what about it in this post.
The Existential Crisis Of Fashion Industry
What is an Existential Crisis?
It is a phase when an individual questions the purpose, meaning and values of their life. In this case, it is the whole of fashion industry who is facing this crisis. It is not necessarily a negative phase. However, it comes close to depressive disorders and conditions.
Why is there an Existential Crisis In Fashion Industry?
In the pandemic and post pandemic era, a lot of things are being questioned and believes are in process of refining themselves. The essential industries are in demand at the moment and things like fashion are not really the concern right now. Therefore, the priorities of people are changing.
More and more people who are providers of fashion are having a similar complaint. For example, No one wants to buy new clothes or be up to date on the fashion trends while they are locked in their homes. In addition, other major changes in the fashion industry are that the productions have stopped, the shops are not opening, there are no buyers even if you are willing to provide. The overall demand of fashion gone down.
In conclusion, all of this has brought an existential crisis to the fashion industry.
In addition, talking particularly about India, people here are obsessed with the quality and durability of fabrics. This of course, cannot be known without touching and feeling the fabric. So, there is little substitute for the physical buying and shopping.
Being in Style
All fashion lovers will agree that there are somethings that will never go out of fashion. However, in this industry, most things are those which go out of fashion. There is a specific time for each fashion trend. Just like people don’t go shopping for sweaters and shawls in winter, people may not buy the existing fashion produced after the lockdown is open.
Rather than gaining nothing, retailers are putting the existing stocks on sale at heavy discounts. Though there are some gains, the losses are a lot more. Therefore, the returns that people are getting against fashion products are too little.
Change in Choices
There is a change in the kinds of apparels that buyers now prefer to have. Purchases in the lounge wear section have increased a lot. On contrary, those mass produced due to high demands are left in the warehouses. Since the sales have gone down and there is a lock- down, brands have reduced advertising or completely stopped it. Therefore, there is a crisis for advertisers as well.
Newer Ways of Promotion
The industry and its stakeholders are coming up with new ways to keep the consumers engages. For instance, check out The Best Of Met Gala Challenge.
In this way, stakeholders are making sure that though fashion consumption has gone down the craze of fashion remains intact.
The industry to keep its existence intact is accommodating newer things. For instance, coming up with new ideas of sustainable fashion. In addition, most brands are getting in production of masks and safety essentials that are currently the need of the hour.
Here Are 6 Trend-Setting Outfits In Movies
Outfits & costume can really add weight and charisma to a character. Directors and the studio try really hard to hit the nail regarding costumes. So, here are some trend-setting outfits from movies which everyone mimicked.
Harley Quinn, Suicide Squad
Even though ‘Suicide squad‘ did not succeed with the critic’s consensus, it had one of the most iconic outfits. Also, it won an ‘Oscar’ for ‘Best Makeup and Hairstyling’. With Harley Quinn‘s quirky and fun yet dangerous charm, naturally, people fell in love with her. Women all over the world started to cosplay as her for Halloween parties and Comic-cons.
Joker, Suicide Squad
Right after Margot Robbie‘s ‘Harley Quinn‘, we have Jared Leto‘s ‘Joker‘. Even though the audience wasn’t a big fan of this portrayal, they really started to like his look. Men and Women BOTH started to cosplay as this joker. But it was usually coupled cosplaying as the Joker and Harley Quinn for Halloween parties.
Neo, The Matrix
A revolutionary movie which changed cinema forever. The protagonist ‘Neo‘, played beautifully by Keanu Reeves, was a fan favorite. Everyone instantly wanted be as cool as ‘Neo‘. Even though they couldn’t fly or stop speeding bullets, people wanted look and feel as Neo.
Sridevi and her exemplary style in Chandni won hearts all over the country. It was her who brought in the love for chiffon sarees and continued the same in Mr. India as well. Chandni was an epic love story of sacrifice which resonated with masses as did Sridevi’s style. After the movie, the demand for chiffon sarees was at the peak and seen around a lot.
Pooh & Pooja, Kabhi Khushi Kabhi Gham
Pooh’s backless or Pooja’s Sharara, take a pick! K3G, was a classic family drama movie with so many fashion tips. Pooh might just also be the most iconic one in the list. Her dressing sense and her attitude was a perfect match. Also, The traditional heavy Sarees or the Band Gala suit worn by Shah Rukh Khan and Amitabh Bachchan in the movie caught everyone’s eyes.
Deepa/Roopa Malik, An Evening in Paris
Sharmila Tagore’s swimsuit was a huge success after her movie An ‘Evening in Paris’ where she wore a one-piece. Moreover, her Filmfare cover; the first-ever bikini shoot covered, was the talk of the town when it was released. Her bold move then had open gates for women and started a trend that still exists. This might be the most important one in the list.
To read more Fashion Articles, visit – https://littleletterslinked.com/category/fashion/
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