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All The New Brand Launches That You Can’t Miss!



Credits- Instagram (Shehlaa Khan)

Many new designers and brand launches have emerged in the last few years. Following the trend of aesthetic pictures and clothing, no brand is leaving themselves behind. Each and every one of these are trying to get in ahead in the race! Moreover, many of them have earned a lot of recognition from our favourite celebrities.

Have a look at our list of renowned new brand launches and designers which you would love!

Antar Agni

Brand launches


Antar Agni label has launched ‘Restore Love,’ a repair service where you can give your distressed garments a second life. Ujjawal Dubey is a creative director who took inspiration from his own old bits. “I’ve got a jacket that lasted for me more than a decade. I overdid it, sewn-in buttonholes and restored parts. Moreover, I wear it every week, it takes on more sense and means a little less consumption.”

Shehlaa Khan

If you ask any new-age bride to describe her dream wedding lehenga, words like modern, lightweight and yet fantastic will surely be there! And the new demi-couture collection from designer Shehla Khan will cross all of the boxes. The line-up is known as, ‘Nostalgia,’ which mixes old-world glamour with contemporary styles such as billowing dresses with high slits, tulle blouses and gowns. Furthermore, they have some wispy pieces with lace trimmings too!

Karan Torani

Karan Torani’s label was released in 2018, and is now a brand to look out for. The designer was influenced by the seven holy rivers of India, historically known as the Saptha Sindhu, for his latest series named ‘Shuddhi.’ Moving away from his signature designs, Torani is working with sheer fabrics suitable for weddings in the summer. Free-flowing saris sexy blouses, lehengas and kurtas dominate their line.

Manish Malhotra

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The Luminous World – Tabān. . . Star-studded through eras.. in this silver tulle lehenga delicately embroidered with pastel threadwork and sequins and beads, and a hint of royal blue into a mughal inspired lattice art work paired with a ruffle shoulder style blouse that give the elegance of the outfit a supernova twist. Shine bright like a diamond. . . #sparkleofhope . .@manishmalhotra05 . Jewels: Manish Malhotra Jewellery by Raniwala1881 (@manishmalhotrajewellery) Beauty elements: Manish Malhotra Beauty @manishmalhotrabeauty Jewellery: Manish Malhotra Jewellery @manishmalhotrajewellery Edited: Manish Malhotra World (@manishmalhotraworld) Productions: Manish Malhotra Productions Photography : Victoria Krundysheva (@victoriakrundysheva) Hair: Flavien Heldt (@flavienheldt) Makeup: George P Kritikos (@george_p_kritikos) Model: @kanishthadhankar . . Keeping in mind the current situation, this collection will soon be available on (Link in bio) Should you have any queries please email us on . . . #Tabān #2020 #collection #manishmalhotrawomenswear #threads #regalthread #thread #signature #manishmalhotra #luxury #couture #weddings #luminous #lehenga #bride #manishmalhotraworld #selflove #selfcare #hope #threadstories #makeinindia #sparkleofhope #threadstories #bridalwear

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Manish Malhotra has long been associated with designs that combine opulence and high-octane glamour. Also, the designer recently unveiled his new collection on his official Instagram account, titled ‘The Luminous World – Tabān.’ They feature high-gloss lehengas and saris, the line embraces glamor in pastel peach, gray, silver and white tones.

Gemfields x Zoe & Morgan

For the month of July, rubies are considered to be the vivid birthstone, a universal sign of beauty, innocence and passion. Gemfields and the environmentally-conscious jewellery label Zoe & Morgan have partnered on a new range of modern pieces made with Mozambican rubies to mark the season. Gemfields, known worldwide for its responsibly mined coloured gemstones. Although, it is one of the most exclusive Brand Launches!


Collaboration between Nike and Kanye West is now a household name and each drop is more covetable for hypebeasts than the last. Although West is currently making pop culture headlines for several reasons, sneakerheads are one of them for the upcoming launch of Yeezy. The Yeezy Boost 380 Blue Oat comes with a snug sock-like construction with a multi-tone Primeknit re-engineered with a reflective version too.

Falguni Shane Peacock


Falguni Shane Peacock is a couture fashion label that Bollywood swears by! They have just announced the launch of their Pret line, The Tuscan Tour. The ready-to-wear line is a true influencer of the spirit of an Italian summer and features short skirts. Moreover, they have maxis, tunics, bomber jackets and shrugs that come with asymmetric cuts and bohemian elements.

Related– Designer labels for the fans of hand painted saris.

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Myntra Acquires Deepika Padukone’s ‘All About You’ Fashion Brand



Via Instagram

Myntra Fashions has reportedly acquired a 100 percent stake in ‘All About You’ from Deepika Padukone for an undisclosed sum, in what is one of a series of recent celebrity brand dealings.

Established in 2015 with 50 per cent stake each owned by Padukone and Myntra. All About You has since become a leading women ‘s wear brand on the internet.

All about you

Via Instagram

“Collaborating with Myntra and creating a brand like ‘All About You’ was not only creatively satisfying, it also taught me a lot.” Deepika Padukone explained.

“I wish the brand and the team great success as they embark on a new journey,” she said. As part of the next step, Myntra aims to further popularize the brand by making the collection available to consumers in unexplored Indian markets.

All about you

Via Instagram

“Our relationship has been extremely fruitful with Deepika Padukone and All About You,” said Manohar Kamath, Head of Myntra Fashion Brands.

Via Instagram

Collaboration with Myntra

“Throughout the years, we have succeeded in building a brand that resonates with the modern Indian consumer. Now, as a part of the next growth process, Myntra has now acquired a complete stake in the company,” he said. Myntra has collaborated with many celebrities for different brands. Which includes brands like HRX, co-owned by Exceed Entertainment, Hrithik Roshan, and Myntra. Also, with a brand named, ‘House of Pataudi’ which is co-owned by Myntra and Saif Ali Khan.

All about you

Via Instagram

Coming to the brand, ‘All about you’ is presented by Deepika Padukone to showcase her vision towards western-wear creations. Moreover, at the time of launch, they were done over a nine-month period. Though, in collaboration with the French design agency, Carlin and online fashion portal, Myntra. The designs are refreshingly on the spot, combining the love of the actress for dressing ‘comfortable, romantic, feminine, and enjoyable.’

The idea of ‘All about you’

Her idea was refined on the new definition of fashion. Earlier at the launch, Deepika shared, “For me, fashion means a sense of openness and coziness that can be seen in my designs. These clothes are an extension of my personality, of a multitasking woman in the 18-35 age group.”

All about you

Via Instagram

The latest acquisition comes at a time when Myntra is expanding globally. It has recently forayed into the Middle East and launched brands like Myntra Fashion there. The Bengaluru-based company has partnered with leading regional e-commerce platforms,, and Furthermore, to give millions of fashion-forward shoppers in the region brands of Indian origin. Also, Myntra is looking forward to gathering the unexplored markets in India. Clearly, it is on a mission to expand the business to new heights.

Via Instagram

You can click on the link, to buy some great designs and apparel. The vision and mission of Deepika Padukone is a treat to our eyes and it must top your fashion list as well. Moreover, you’ll find many unique indo-western designs and prints which you’d love to the core.

Also, check out our Fashion portal for new fashion and trend related blogs which you can’t miss!

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This Is How Vidya Balan Promoted Shakuntala Devi



Credits- VOGUE

With the suspension of the coronavirus slowly lifting, life is gradually returning to normal, and every once and a while we even see celebrities making their way around town as they go on errands. Although, how long it has been since we saw our favorite celebrities dolled up as they support their campaigns. Watching Vidya Balan dressed up in the nines for Shakuntala Devi’s promotions was a sight to sore eyes. Moreover, the singular, typical conventional fashion sense of the versatile actor is enviable.

Vidya Balan

Credits- Times ot India

Here are some of her most recent looks of Vidya Balan from Shankuntala Devi’s promotions.

In one of her most recent images, she is seen wearing clothes from the label Nadiya Paar. It is a beautiful handwoven Bhagalpuri sari. The off white sari is full of floral motifs. The actor shared the pictures and said, “This @nadiyapaar saree, hand-woven in Bhagalpur has hand-drawn oleander flower motif printed on gauzy linen. The sari is inspired by the childhood memories of the designers gathering certain flowers to make garlands.”

Before that, she is seen stunning in the Deep Thee mark. An ultimate deep purple chanderi sari. The look is completed with a matching blouse, and her hair is seen tied into a tidy knot.

On July 31, Vidya Balan’s film about ‘Shakuntala Devi’s life and accomplishments is released exclusively on Amazon Prime. It is a comedy-drama biographical film written and directed by Anu Menon. In the film we see Balan embracing the various phases of the life of Shakuntala Devi, making for a brilliant fashion journey.

In one of her promotion looks, she is seen experimenting with the brand name red shibori. Mainly, famous for providing hands-free sari. Also, equipped with a matching blouse, it finishes out with a sleek hairdo.

Tradition over Modern

In another look she is wearing the label, Chanchal-Bringing Art to Life. A gorgeous black and gold tussar sari. Also, it is matching with a sleeveless black blouse and complimenting with a sleek hairdo. “This Classic Black & Golden Tussar Dupion Silk Saree has a lovely ghicha silk pallu crafted by artisans, weavers, and patrons,” she wrote.

Moreover, after her debut in the Indian film industry, Vidya Balan has always been a sare connoisseur. Also, she is an inspiration to many young girls who are ready to leave modern clothes for more traditional Indian sarees and kurtas. Accompanied by her lustrous black hair and classic Indian features, compliment her fashion choices to the degree that it has us all screaming ‘fashion goals!’ She is always a treat to the eyes whenever it comes to her choice of sarees.

Instead of her recent film, Vidya Balan is mostly posting promotional images on her Instagram account. It is a wide array of delicately designed sarees and kurtas offering the perfect mix of modern and traditional. Furthermore, balan is also active in supporting local artisans and designers too. Mostly, to promote a part of India’s rich cultural heritage as an advocate for ‘saree life.’

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Bold Lipstick Shades Worn By Our Stars



B-Town beauties are known for their peculiar fashion experiments. Some trends leave us astounded while others, just become a faux pas. Getting started on Bold lipstick trends, every season brings a new lip colour that becomes the favourite of our celebs. However, several times our celebs become trendsetters and try bold lipstick colours to make a statement. Thinking to try something new, but ended up in getting massively trolled on social media platforms.

Check out some Actresses wearing bold lipstick shades:

Aishwarya Rai Bachchan

Although she is known as the world’s most beautiful woman, she is inspected carefully as well. Majority of the people found this bold-look hilarious but there were people who appreciated it as well. On that day, twitter was flooded with tweets and retweets of trolls.  It was her only who challenged, “You guys can troll me as much as you want…..”. Many of her fans took her challenge seriously and trolled for her look. Many poked fun at Aishwarya’s bold move of purple lips. Many compared her purple lips to ‘kala khatta gola’.




Priyanka Chopra

Priyanka Chopra is often known for her experimental sense of style. Her greyscale lip colour was perfectly matching with her brown skin. Also, her dog was matching with her amazing lip colour. Due to this weird lip shade, she became the favourite target of online trollers. Still the actress continues to entertain us by her flawless looks and an amazing sense of fashion.

Sonam Kapoor


Right when Aishwarya Rai became the butt of ridicule for wearing purple lipstick, Sonam Kapoor stole the limelight by wearing black lipstick. Moreover, introducing it with the brand she endorses! Sonam astounded her fans by wearing black lip colour. The actor has made quite the buzz in B-town due to Nepotism.

Sonam Kapoor in an interview to a leading magazine was quoted saying, “I really want to try black lipstick. Possibly even a beauty line with L’Oréal Paris – and then get them to introduce black lipstick.”


Nia Sharma


Nia Sharma was wearing a Silver shade lip colour in which she looked dazzling. However, the Jamai Raja actress was ripped-apart for choosing this unconventional lip shade. Furthermore, she was compared to Lady Gaga and her lip shade to milk powder while some advised her to choose a better lip colour next time. But surprisingly, the actress took all the criticism in her stride and continued to flaunt her choices on social media with elan.

Amy Jackson



Amy Jackson is one of the bankable stars in the South film industry. Her peaceful aura and exotic attractiveness have brought her deserved popular success, however, this fandom wasn’t enough when she sported yellow lips. She was trolled on the internet. For us, the actress pulled off the funky lip colour with great ease and charm.

Urvashi Rautela



We all know Aishwarya was massively trolled for wearing a purple-blue shade, but that didn’t scare Urvashi.  Urvashi Routela jumped on the bandwagon and sported purple lip shade. She was, of course, trolled for this look just like Aishwarya.

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