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Alia Bhatt Embraces #TheSOHFIT40DayChallenge! 




We’re already two months (and a half) into the New Year, and it’s time to track those fitness resolutions. If you’ve been snoozing your resolve of heading to the gym or packing a healthy salad for lunch, then you need to pay heed to this fitness trend that’s created an online buzz. Yes, of course, we’re talking about the #TheSOHFIT40DayChallenge!

SOHFIT was started on a very simple premise: there has to be more to getting fit than spending fruitless hours on boring workouts and impossible-to-implement diets. SOHFIT’s highly personalised and individually tailored programme are about keeping it simple and going back to the basics. At SOHFIT we strongly believe that every wellness regime has to have an X factor, at SOHFIT that X factor is having fun.

40 Days Of Exercise

The SOHFIT 40 Day Online Challenge is our way to kick-start your fitness journey and get you faster, fitter and stronger. 40 days is a great amount of time to prove to yourself that change is possible, and it might not be as hard as you think. We will achieve this through an online training and nutrition program that is realistic and manageable for the everyday person.

What’s better than taking up a fitness challenge to amp up your lifestyle and adopt practices that are good for your health. This 40-day challenge is all about commitment towards a healthy lifestyle and following some rules to help you achieve your fitness goals. Many people would be wondering why 40 days? It is because it takes that much time to make this your habit.

Some People Who Embraced #THESOHFIT40DAYCHALLENGE 


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‘All progress takes place outside your comfort zone!’ – keep working hard @kat_diaries the journey has just begun. ———————————————————————— #repost • @kat_diaries So for the ones who ask me about my fitness and the ones who have been following my fitness since the last one year…. I have just finished the 3rd sohfit challenge This challenge is about eating clean which is nothing processed, no alcohol obviously, and no sugar. And no dairy ….They give you clear guidelines on the things you can’t eat and they even help you with recipes and food partners and there are sohfit options even available on Scootsy so in all they make things so much easier for you. You are a part of a online community who is accountable about what they eat and exercise daily… this helped me as when I am accountable I realised I behave better 😉😂 It’s been a fabulous three Challenges and I keep going back as I have seen results in my body and even my mind I am definitely the fittest I have ever been physically This challenge has never been about being thin or losing weight it’s been about being fit and strong Another myth is that ppl think they aren’t fit enough to join this community…. when I started I was the least fit person and couldn’t even touch my toes. Today I can do so much more and I am constantly trying to better myself I love being part of the @sohfitofficial community and definitely will be doing the next one. If you guys need any more information you could email them on #notsponsored #sohfitbootcamps #thesohfit40daychallenge #sohfitterforlife

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All you need in life is consistency, hard work and dedication. This one has it in abundance and she showed it to us during #theSOHFIT40DayChallenge. You were an absolute pleasure to work with @houseofmisu . But this is ONLY a start. You’re going to get so much better ——————————————————————— #repost • @houseofmisu I’ve gotten so many queries on my #sohfit40daychallenge @sohfitofficial experience …. so I thought I’ll put it all down here … and No this is not sponsored . I’ve been working out for the last 10 years religiously . But how I’m feeling currently is something I’ve never experienced before . A BURST of energy and an attitude change . For me it wasn’t and isn’t about the weight loss But the feeling of being stronger , fitter more energetic . The challenge helps you and pushes you to achieve what your mind thinks you cannot do . I personally thought I would find it impossible to NOT eat sugar for 40 days and work out 6 days a week ! ( I managed 37 workouts ) A little conditioning of the mind and Sohrab and his amazing team and the community he’s built , guide you , push you and encourage you to make sure you reach your own goal . It’s a personal journey and it’s a sweet victory to kill it each everyday . Post the 40 days of clean eating and working out , I’ve just adapted to that lifestyle , not treating anything as a cheat meal but eating it from time to time . Not having that stigma of it being bad for you and feeling guilty . I genuinely feel it’s had an effect on my life . I’m feeling more motivated , with bundles of energy and an attitude change that if I put my mind to something I can and I will get it done . So if any of you are wondering whether you should do the the challenge my answer is and always be. YES 💯 % YES . Wherever you are , whatever your fitness level is , whatever your job is , whatever part of the world you live in . You can do it. #Sohfit Everything , All the time , Everytime #Fitness #shotoniphone #applewatchseries5 #sohfit

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There are some people in life who are absolute fighters, and @anjalipatelmehta is no exception. She has experienced just about every setback you can imagine and yet she has never given up or handed us excuses. Anjali’s dedication to her health and fitness has been exceptional over the past two Challenges – but we’ll let you hear it from her! ———————————————————————— “As an active working mum and a chronic spinal injury patient since 2000, with low immunity, RA and generally prone to injuries, as well as being on the road a lot for work, I was worried that I wouldn’t be able to commit to the Challenge. It’s been a particularly tough health patch over the last 3 months but I wanted to join the 40 Day Challenge to see if I could manage. Being post-op and at the age of 41, I was worried to see if my metabolism would hold. Despite all the obstacles, I stayed focused on the food and managed the workouts. At the end of 40 days – 2 inches fitter and 3 kilos lighter – my clothes fit better, I feel stronger, I have continued to play sport and most importantly have stayed injury-free throughout. Coach Nonie has been a super influence on me and SOHFIT has got me into a gym for the first time in my life. Three months after major abdominal surgery, the Challenge helped me get back on track and work towards regaining some of the strength I had lost. It was incredibly challenging eating out most of the Challenge, but it wasn’t impossible and I still managed to achieve the results and get back onto a cleaner lifestyle. Hope to keep at it and continue making smarter choices because this is such a positive lifestyle at the end of the day, and I feel stronger and a lot more energetic. Hope to do the next one in a few months again! Thanks to the whole team for keeping me injury free and motivated!” #thesohfit40daychallenge #sohfit #strongertogether #pushyourself #bethebestyou

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One of those absolute CRAZIES! I think it’s safe to say she’s everyone’s favourite at the Bandra camp – she also makes sure everyone knows she’s around with all the cribbing (kidding). One of the hardest workers in the room and she’s changed so much in the last 18 months – I don’t need to say that, you can have a look at the videos. Hats off to you @anoopashetty and I know you’ll never believe me but you’ve gotten so much fitter, faster and stronger (and a lil skinnier cause that matters so much to you!). Here’s what she thinks – atleast she isn’t cribbing for once: ———————————————————————— “I have been a Bandra boot camper for 18 months now. Sohrab would always stress on how fitness and nutrition went together, however, I never paid any attention to the latter which resulted in my weight & fitness levels staying the same. I completed the 21 day challenge and later enrolled in the 40 day challenge as I wanted to push my body to its limit! These last 6 weeks have been intense and challenging. There have been times when I wanted to just give up. But this amazing Sohfit community that is now like family kept me going and I didn’t want to disappoint them! Along the way I learnt that healthy food doesn’t have to be boring! I absolutely enjoyed eating clean and that directly impacted my fitness levels. I run faster, I lift heavier and as strange as it may sound I love being accountable for what I eat! I have managed to break a lot of my unhealthy eating habits and have switch to healthier alternatives! I am a better version of myself today thanks to Team Sohfit! Their constant guidance and motivation has helped me achieve my 2020 fitness goals!” ——————————————————————— #sohfit #thesohfit40daychallenge #bethebestyou #strongnotskinny #fitfam #girlswholift #fitterfasterstronger

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Alia Bhatt Joining The Clan

The pretty damsel Alia Bhatt has a charming smile that can fix anything within seconds. She is one of the finest actresses in the entertainment industry adored for beauty and fitness both. It is known to one and all that Alia lost a whopping amount of weight before her acting debut. It is only possible with determination and hard work. Now that she has that envious figure, she works hard to maintain her fitness. Alia is a youth icon and she encourages the youth to take interest in fitness.

Watch her fitness video here.



When she's not busy mixing up chemicals in a lab, you can almost be sure to find her with a cup of coffee and her favorite book. Loves writing and is excited to share some interesting things she finds along the way.

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Here Are Some Alternative Brands For ‘Shein’




‘Shein’ was an amazing app that had highly discounted fashionable apparel. Plus the application was extremely convenient to use as well as. Since the ban of ‘Shein’ and 58 0ther Chinese apps, it is now time to shift to other alternative brands. Because shopping isn’t ever going to stop!!! So here is a compilation of some alternative brands to Shein that you might not have been aware of:


Alternative brands

via- Cubber

‘Ajio’ is a multi-branded platform that helps you to get amazing options to choose from. The clothes are stylish and perfectly affordable. So The best thing about Ajio is the collection that you will only get from Indian manufacturers. Also, Apart from a large collection of clothes, Ajio specializes in shoes & accessories too. It is a good site to explore if you are wanting to get exciting things for yourself.



Alternative brands

via- Gongago

‘Dresslily’ is the destination for you if you want to get highly fashionable items and choices at really low prices. They also have the same collection as Shein, most collections out of them are based on vintage wears. Also, Dresslily offers you a discount of about 70% on your first buy from this shop. There are extra coupons, additional offers for the new users. From gothic wears to girly dresses, this site has it all for you.


Max Fashion

via- Times of India

‘Max Fashion’ is so underrated. They offer some pretty good stuff that blends easily with your everyday casual style. Their Indian wear, accessories and denims are to die for. Therefore, if you are looking for pieces to mix and match with the rest of your wardrobe, try it out. Furthermore, it won’t even burn a hole in your pocket.

Alamode By Akanksha


‘Alamode by Akanksha’ curates the most in-vogue fashion from around the world at reasonable prices. They celebrate women. Also, their collection is inspired by international runways, celebrity wardrobe and high street fashion being worn in places like Paris, Milan, New York and London. This brand has a successful page on Instagram and a website too! And honestly, one of the most stylish westerns we have seen, are found here.


via- Limeroad

‘Limeroad’ online fashion marketplace for women is based out of Gurgaon, Haryana. With an endless list of products from ethnic to western styles, it now also has sections for home, living, makeup, kids, menswear and more. According to Wikipedia, the company’s name is inspired by Grand Trunk Road, one of Asia’s longest major roads.


The Label Life

via- The Label Life

Next up, ‘The Label Life’ is a true Indian store offering fashionable lifestyle products at affordable prices. From raw materials to designing and merchandising to marketing, everything is made in India. Also, it’s founded by Preeta Sukhtankar and has celebrities Malaika Arora, Bipasha Basu, and Suzanne Khan as ‘style editors’ and a team with 90% female employees.



via- Craftsvilla

Lastly, is ‘Craftsvilla’. This predominantly ethnic e-commerce portal is the perfect bridge between traditional craftsmanship combined with the modern-day virtual shopping experience. Also, the Indian startup reportedly has over 25,000 artisans and designers selling over 4 million products. Wow!

If you want to read more about FASHION,


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Manish Malhotra And His Journey In Bollywood



Manish Malhotra, the man behind his eponymous label, is a familiar Bollywood face and one of the most adored celebrity designer. Long before he grew into a household name, he worked as a costume designer in Bollywood movies starting from the early 90s and 2000s.

After claiming his successful position as a stylist, he launched his couture label Manish Malhotra in 2005 which offers bridal, couture, diffusion and men’s wear collections and retails at two stores in Mumbai and New Delhi.

Manish Malhotra made his costume designing debut with the movie ‘Swarg’ starring Govinda, Rajesh Khanna and Juhi Chawla.

Manish Malhotra


Then, in 1993, he designed the complete look for the Late Sridevi’s character in Mahesh Bhatt’s ‘Gumrah’.

Manish Malhotra


Finally, in 1995 his hard work and creativity paid off. Manish won his First Filmfare award as a costume designer for his work in Ram Gopal Varma’s ‘Rangeela’ starring Urmila Matondkar. I mean, why wouldn’t he?


In 1998, he ventured into modelling and runway fashion designing with his couture Reverie-Manish Malhotra. He went ahead to collaborate with socialites and industrialists Kajal Anand, Yash and Avanti Birla to design for his collection Reverie.

Manish Malhotra


Success was on Manish’ feet because of his individuality in the field of fashion. The reason why the audience resonated which these outfits were because they were fashion-forward, non-conforming and a far-fetched dream for them! Movies kept coming his way and the journey never came to a halt.

The 2000s were the year of his fashion rule. Having adorned the actors of films like Mohabbatein, Kabhi Khushi Kabhie Gham, Mujhse Dosti Karoge!, Saathiya, Chalte Chalte, Kal Ho Na Ho, Hum Tum, Veer-Zara, Kabhi Alvida Naa Kehna, Chameli, Om Shanti Om, Jab We Met, Dostana, 3 Idiots, Wake Up Sid—he claimed the world of fashion at the awakening of fashion sensibility of the audience.

Bollywood hungama


Once he became a household name because of the remembrance of the iconic outfits he created think such as PeeCee’s Desi Girl outfit and Poo’s outfits from K3G, he bagged the insider support and endorsement. Here’s where Bollywood and fashion became irrevocably involved.



Coming back to his runway fashion shows, the stars that have walked the ramp as showstoppers are Kareena Kapoor, Pooja Hegde, Katrina Kaif, Deepika Padukone, Aishwarya Rai Bachchan, Aditya Roy Kapoor and Kartik Aaryan.


Apart from that, he has designed 550 costumes for the cast of the popular musical Mughal-e-Azam.


He also became the first Indian designer to cross 1 Mn followers on the digital medium.

He also launched ‘Men for Mijwan’ collection of menswear was showcased leading personalities walking the ramp. The showstoppers were Farhan Akhtar, Amitabh Bachchan, Akshay Kumar, Ranbir Kapoor and Aditya Roy Kapoor.


We, as an audience, have contributed significantly through our love for MM on social media. He has had girls drooling over his label’s custom ensembles and we are sure he will continue to do the same in the coming future, too!

Also see: 6 trend setting outfits from movies

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Here Are 7 Surprising Facts On Emeralds



The name emerald simply means a green gem. That is perfectly logical, for if there is one defining characteristic of emeralds, it is their impossibly rich green color.  Take a look at the facts and history of emeralds and their legends and associations, as well as a peek at some of the most spectacular emerald jewelry the world has ever known.

 1. Emerald Has History 

The oldest emeralds are about 2.97 billion years old. The first known emeralds were mined in Egypt around 1500 BC. One of Cleopatra’s favorite stones was emerald, and her passion for the stone was well documented. Emeralds were discovered in South America in the 16th century by the Spanish. They were used by the Incas well before this discovery. The Spanish traded emeralds across Europe and Asia for precious metals, which opened up the emerald trade to the rest of the world.


2. They Have High Value In The Market 

Top-quality emeralds can be worth more than diamonds on a per-carat basis. Most emeralds have some type of inclusion or imperfection, and emeralds without imperfections or inclusions are very rare. Instead of the term imperfection, dealers like to reference emerald inclusions as an internal Jardin. Color, clarity, cut, and carat weight are four factors used to determine the value of an emerald.

3. Emeralds are not very strong themselves

They are the most delicate and brittle of the four gemstones and don’t take pressure very well. Because emeralds are so brittle, finding a good quality gemstone is difficult and other materials are often introduced into them. These inclusions are accepted, giving each emerald a distinct personality.Also, Emeralds are the only gemstones to have a diamond-cut named after them, the classic rectangular step-cut.

4. World’s Largest Emerald


The Bahia Emerald is one of the largest emeralds and contains the largest single stone ever found. The stone, weighing approximately 341 kg originated from Bahia, Brazil and is emerald crystals embedded in host rock. It narrowly escaped flooding during Hurricane Katrina in 2005 during a period of storage in a warehouse in New Orleans. It was subsequently reported stolen in September 2008 from a secured vault in South El Monte in Los Angeles County, California.

5. Emerald Can Be Produced Synthetically 


Because of emerald’s high value, attempts were long made to manufacture it synthetically. These efforts finally met with success between 1934 and 1937, when a German patent was issued to cover its synthesis. Synthetic emeralds are currently manufactured in the United States by either a molten-flux process or a hydrothermal method; in the latter technique, aquamarine crystals are placed in a water solution at elevated temperature and pressure and used as a seed to produce emerald.

6. Why The Color?


The most important factor that determines an emerald’s value is its color. Emeralds are made from Beryl, just like aquamarine and they get their green color from chromium and vanadium. Emeralds are formed when chromium, vanadium, and iron are present in the mineral beryl. The varying presence of these three elements gives emerald its range of color. Chromium and vanadium make an intense green color. Iron gives the stone a bluish tint.

Emeralds: More Precious Than Diamonds


Did you know that diamonds are not the world’s most valuable gems? There is another gemstone that, in its most fine form. It can be even more rare and costly than a fine diamond of the same size. The gemstone that can make this impressive claim is the emerald.  Columbia yields some of the finest ones in the world. It is also responsible for mining over 50% of all emerald production worldwide! The other two top countries they come from are Brazil and Zambia

Also read- Top Tips For Choosing A Perfect Engagement Ring

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