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4 Sustainable Indian Brands To Buy From

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Sustainable indian brands

Homegrown.co.in

Once the lockdown is ceased, many industries will boom. Because let us not disagree that retail therapy would actually help us when we get out of this. While our retail therapy heavily relies on international brands like Zara and Mango, it is time we redirect our label game. What do you think about sustainable fashion? Specifically sustainable Indian brands?

We list 4 sustainable Indian brands that you might wanna check out and buy from:

1. Pero by Aneeth Arora

Pero means ‘to wear’ in Marwari which is the local language of Rajasthan. The brand is located and based in Delhi, launched by Aneeth Arora. The label is all organic and uses only organic cotton and splash of colours that defines the aesthetic of Pero. They believe in creating garments with love and hence, the ‘handmade with love’ tagline!

2. Eka by Rina Singh

Eka is a label based in Gurgaon, Haryana running started by Rina Singh. Eka is a Sanskrit word which means ‘one’ and signifies the singular effort of many individuals. The brand wants to bring together eastern and western sensibilities by using in house made textiles, favouring the beauty of natural fibers. The earthy aesthetics of their garments are to watch for.

3. Doodlage by Kriti Tula

Kriti Tula is a NIFT graduate who started Doodlage after realising that the fashion industry creates a load lot of waste. Afterall, the brand believes in zero wastage policy. Doodlage is known for its upcycled clothes made from factory waste. Hence leftover fabric and more is often used to make fringes, buttons or beads.

4. Ka Sha by Karishma Shahani

Ka Sha by Karishma Shahani based in Pune, Maharashtra which reinterprets fabric by blending an urban style with handicraft talent in India. The label is inspired by our multilayered culture and creates collections that are trendy, earthy and relevant. They employ the beautiful mul cotton with tassles made by craftswomen using thread on a clattering handloom. You can shop Ka Sha at Pernia’s Pop Up Shop and Ogaan.

 

Related: Sustainable Fashion Tips- Do your bit to save the Earth!

 

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Fashion

Here’s The Ultimate 90s Lookbook

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90s Lookbook

The 90s was a decade of the best pop music, Tv series, movies and undoubtedly the fashion statements that left a huge impact on us that we continue to recreate them till today.

Even if you don’t relate to the 90s, there’s a nostalgic haze that it brings with it.

The Rachel Green of Friends and Sarah Jessica Parker of Sex and The City; the pop stars of bands like Venga Boys, Spice Girls and Destiny’s Child; independent artists like Britney Spears, Jennifer Lopez, Christina Aguilera; and models like Naomi Campbell, Kate Moss and Salma Hayek had surged the need and desire to buy whatever they wore.

It is not like the 90s relic is over. Even today unknowingly, we pull off the denim on denim look, the crop top, the bra-ve outfits (brave move indeed) unknowingly!

Here’s a complete 90s lookbook for the glowing pop princess in you:

 

THE MAXI

90s lookbook

Straight out of Phoebe Buffay’s wardrobe, maxis complement body well and are flowy and cool in the summer weather.

THE DENIM

The oversized mom jeans and the denim jacket aren’t a product of today but of the 90s. The 90s lookbook loves the oversized denim on denim.

 

CROP TOPS

Who shouted Spice Girls? In a way you’re right! Bright colours and tight-fitting crop tops are every girl’s favourite.

 

90S LOGO PULLOVER/TEES

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Princess Diana in London, July 1997

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These basic pullovers with brand logos look so comfy. Something grunge-like this instantly gives you 90s look you always wanted.

 

THE CHOKER

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Gisele Bündchen casting Polaroid, 1994

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This is a 90s staple accessory and doesn’t even need an explanation.

 

THE PLAID

Do you know what they tell you about the plaid skirt? Your wardrobe’s empty without one! Guess Cher Horowitz in Clueless gave you enough evidence.

 

LONG SKIRTS

The beauty of long socks is that they go well with all kind of footwear: heels, sneakers and bellies.

 

Did you like this article? Then you may like Pearls: A trend that never fades away

 

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Fashion

Shruti Sinha And Her Sizzling Bollywood Recreations

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Shruti Sinha

Who is Shruti Sinha?

Shruti Sinha is an Indian Television personality. She has been a part of many reality shows. For instance, Dance India Dance (DID), Roadies Xtreme, Splitsvilla 11 and Ace of Space 2.  Apart from this, she has been a finalist at Roadies and Winner of Splitsvilla 11.

In addition, Shruti is a fashionista and her Instagram is proof of it.  She is seen rocking many chics, classic and traditional looks with equal grace. Her recent series of pictures where she has dressed up to recreate some of the most famous Bollywood actresses is truly beautiful. As a result, we also get some fashion inspiration from her.

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Art is the only way to run away without leaving home

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🖤

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Shruti Sinha Bollywood Recreation

Mastani Look

Shruti posted her picture on Instagram dressed as the character Mastani from the movie ‘Bajirao Mastani’. Similarly, this is a recreation of the famous look of Deepika Padukone in the movie.

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Eid Mubarak 🌙✨

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If you have fallen for this one, the next one will impress you more. After this, Shruti is seen again as Deepika. Firstly, it was Mastani. Second, was Leela.

Leela

Deepika as Leela was mesmerizing in the movie Ram-Leela. Recreating her look, Shruti looked equally mesmerizing.

Kareena From Ashoka

In addition, she also went to recreate Kareena’s look from the movie Ashoka. Above all, Shruti is looking as fierce and as exotic as Kareena. 

Paro From Devdas

After that, we see Shruti recreating the famous iconic look of Paro from the movie Devdas. The role of Paro was originally played by Aishwarya Rai Bachchan. The traditional Bengali look enhances the beauty of Shruti as well.

Poo from Kabhie Khushi Kabhi Gham

Though over the top, Kareena Kapoor and her style wooed everyone. Consequently, this is what Shruti did with her pictures dressed as Poo from K3G.

Madhuri Dixit’s Look from 1..2…3

Copying the Dhak dhak girl is a pleasure in itself. For example, this opportunity that Shruti got to replicate the look from the famous song 1….2….3. Certainly, Shruti has nailed the look.

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Look 6 from my Bollywood recreation series. 1..2..3 😉

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Chandramukhi and Paro from Devdas

The amazing duo of Chandramukhi and Paro underwent a recreation by Shruti and her friend. Both of them looked utterly gorgeous.

In addition, check out our article on Iconic Drapes of Bollywood: The Ultimate Sari Inspo.

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Fashion

Face Masks- A New Fashion Accessory?

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Face Masks
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A new symbol towards the current situation and fear, mainly for the prevailing stress and anxiety are surgical masks. Time and again face masks have represented, disease and pollution; solidarity; racism; a fashion trend and now pandemic. As the threat of a pandemic is increasing day by day with great speed and till the time it neutralises we should embrace the protective face masks and the sense of security they provide us.
After all, it’s not only about you but for everyone, you come in contact with. We humans have the capability of turning everything into a fashionable accessory and so are we doing these days with trendy face masks. Face masks are slowing setting trend these days.

Face Masks

Via Pinterest

Being an asymptomatic carrier of the new coronavirus is not at all uncommon, which means that even if you don’t have any symptoms at all, you could potentially transmit the virus to someone who could then get seriously ill or even die. This risk is reduced by a mask alongside frequent hand washing and physical distancing measures, such as staying at least 6 feet (2 meters) apart.

 

Face Masks

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Now even the face mask designers are not just focusing on enhancing comfort. Many are also trying to create masks that would make people actually want to wear masks! Also, ones which others might find as aesthetically pleasing and a pretty fun way to accessorise themselves. If you think it sounds crazy, remember: once started sunglasses and hats as items to protect the wearer from the sun. They’ve now evolved into a fashion accessory and you’ve countless options to choose from.

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Via Pinterest

Whether it’s the design you‘re choosing or the way you‘re fastening your mask to your face. Either on the ear loops or clasps behind your head are better.  You have the opportunity to make a statement with the mask you’re wearing and protect others in style.

Though being a fashionable person is a trend these days. Everything has few harms as well, read to know more- Fashion items that are secretly damaging your health.

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